Developing An Effective Online Video Strategy for your Business

A high impact 1 Day Executive Workshop to empower your marketing in 2018 and beyond

Next Workshop:

Tuesday 7th August 2018. Sunshine Coast, QLD

The simple fact is that video can no longer be ignored, or blindly outsourced in your digital marketing strategy. Don’t let your organisation be left behind with this exclusive 1 day executive level workshop led by Australia’s leading Online Video Strategy expert Ben Amos, Creative Director of Innovate Media.

Limited seats available. Book now.

You’re invited to join our exclusive one day workshop designed to provide you with the blueprint for effective online video strategy across your brand’s marketing and communications.

By the end of the full-day interactive and intensive workshop you’ll gain unique insight and understanding into how to implement video properly across your sales and marketing funnel.

Upcoming Workshops

*NOTE: Ticket price includes full-day workshop, training workbook, workshop catering and bonus one on one training session post-event. Limited to no more than 15 attendees per event. Discounts apply for more than one seat from any single organisation. Please contact info@innovatemedia.com.au to book for groups.

Tuesday 7th August 2018 (9am - 4:30pm)
Sippy Downs, Sunshine Coast, QLD
Investment*: $495 (inc GST)

The State of Video in 2018

Let's look at the numbers
(according to recent reports by Wyzowl)

Video simply can’t be ignored. 81% of businesses are now using video as a marketing tool.

And out of those…

  • 99% of businesses who use video say they will continue to do so in 2018.
  • 85% of businesses regard video as an important part of their marketing strategy and;
  • 78% of marketers say video gives them a good ROI.

So… are you using video across your brand? If so, is your video strategy effective?

In this small group workshop you’ll learn;

  • • Why video works for your customer, and understand the brain science behind engaging with video
  • • The 3 main goals for video in a marketing strategy, and how this applies in your specific marketing stack
  • • How to nurture a lead through to a sale by aligning your video content plan with your customer journey, and knowing which videos to create, when and why
  • • How to map out a comprehensive video strategy plan which can be easily integrated into your wider digital marketing plan
  • • The pros and cons of each of the key social video platforms available today, and how to approach each platform natively through video
  • • An understanding of video analytics across key social platforms, and
  • • Which metrics actually matter in determining your video ROI
  • • How to bring a significant part of your video content marketing in-house, by creating strategic content with the resources you already have, including;
  • • Practical tips and advice on creating quality video content with your smartphone
  • • When is the right time to outsource video production, and how to properly brief a video production provider

 

The rundown;

  • A full day, interactive workshop ideal for business owners, marketing managers, social media managers, executive leaders, CMOs, and communications teams
  • Light catering provided throughout the day
  • Every participant receives a video strategy workbook including templates, workflows and example documents to guide the development of their own strategy.

 

BONUS: Every organisation will receive a personalised one hour Online Video Strategy Discovery Session with video strategist and trainer Ben Amos (face to face or via video call) following the workshop day.

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Presented by:

Ben Amos 
Creative Director (Innovate Media) / Founder (Vlog Pod) / Host (Engage Video Marketing Podcast)

This workshop will be facilitated by one of Australia's leading Online Video Strategy educators, Ben Amos.

As owner and Creative Director of video strategy agency Innovate Media, Ben has been working for over 20 years in the video production industry with a specific focus on strategic online video marketing for the last 5 years. Ben founded Queensland's first purpose-built video blogging studio facility, the Vlog Pod™ and is the host of the Engage Video Marketing Podcast and creator of the Online Video Strategy Blueprint.

Ben is a sought-after educator, speaker and facilitator focussing on all aspects of video strategy, video marketing, and brand storytelling Australia wide.