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Travelcard Travel Insurance came to Innovate Media to produce a series of 2D animated web videos which were published on their website, YouTube and social media platforms. They were launching a brand new product aimed at the younger traveler demographic and sought to inform and educate their target audience, as well as insurance brokers.
The animation video brief required a humorous, light-hearted approach to communicating their important messages. Our scope of works included high level 2D character design, story mapping, animation and voice over work.