To be effective with video marketing strategy for a business you need to be planning for multiple videos to use at different stages of the journey that your customers go on to buy from you. I call this a Full Funnel Video Strategy… and in this video I’m going to break it all down for you.
In this 20min extract from my 2020 Social Media Marketing World Conference session I’m going to share a full run-through of what a full funnel video strategy looks like for a business and how you can apply this idea to your business.
The fact is that effective video marketing for a business is about using the right video, at the right time, in the right way to move the right audience to take action. That is, to part with their cash and buy from you.
What do you think? Let me know in the comments.