It is generally known now that having a blog on your website is a successful method of driving organic traffic to your website and engage audiences. To work effectively, the articles must be relevant, informative and useful for your audience.
But what is all this talk about Video Blogs, or Vlogs? And why should you jump on that bandwagon?
The use of video content is on the rise, and gives the highest return on investment. This is because people LOVE video content. They are more likely to view it, share it and retain it. As reported on Wordstream.com in May 2021:
- People watch an average of 16 hours of online video per week, which is a 52% increase in the last two years.
- Social video generates 1200% more shares than text and image content combined.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
So let’s get into more reasons for why you should do video blogging as part of your business’ marketing strategy.
Video marketing gives your business or brand a voice and a face. A personality that can be associated with. This allows you to connect with viewers more personally, and this increased connection builds trust.
The visual content of a video blog can be more effective than a text blog for getting your point across clearly. Animated graphs, how-to demonstrations and tutorials, the depiction of anything that requires colour or visible textures, or anything demonstrated using movement trumps over text paragraphs, hands down.
Furthermore, a vlog can attract a greater audience to your website. By posting your vlog on YouTube, you could reach a new audience who have never heard of your business or website, or seen any of your social media posts on Facebook, LinkedIn, Twitter or Instagram.
With all of the above in mind, deciding to do a video blog for your business is a no-brainer. If you’re already converted, but you’re held back with thoughts of “but I don’t know where to start”, “I know nothing about video”, or “This sounds expensive, I couldn’t possibly afford this”, we have your back.
We have a range of video blog packages to offer our Sunshine Coast neighbours, monthly payment plans, and a comfortable level of professional hand holding guidance to ensure your video marketing strategy is optimal and effective.