Self paced online course

Training by internationally renowned
Video Marketing expert, Ben Amos

Training by internationally renowned Video Marketing expert, Ben Amos

Learn the skills you need to harness the power of video marketing with just your smartphone or simple to use online tools

Learn the skills you need to harness the power of video marketing
with just your smartphone or simple to use online tools

Why join VMA?

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What is Video Marketing Academy?

Video Marketing Academy is a 3 month training, coaching and accountability program for small business owners and marketers to help you go from confused inaction to confident DIY video marketer to grow your business.

Are you a business owner, or responsible for the marketing in your business?

Do you understand the power of video in your marketing mix but unsure about what to do, and how to get results? This personalised, 12 week video marketing course will step you through the process of understanding key video marketing concepts, structured guidance on developing a video marketing plan, and training and accountability to produce and implement your own video marketing using free or low cost digital tools.

What is Video Marketing Academy?

Video Marketing Academy is a 3 month training, coaching and accountability program for small business owners and marketers to help you go from confused inaction to confident DIY video marketer to grow your business.

Are you a business owner, or responsible for the marketing in your business?

Do you understand the power of video in your marketing mix but unsure about what to do, and how to get results? This personalised, 12 week video marketing course will step you through the process of understanding key video marketing concepts, structured guidance on developing a video marketing plan, and training and accountability to produce and implement your own video marketing using free or low cost digital tools.

The program includes:

    6 online training sessions (60mins) across the four phases (align/plan/analyse/produce)

    2 x 1:1 ‘mastery’ sessions with your video coach, Ben Amos

    Access to your Learning Hub with video trainings and templates

    Discounts on Production and Editing Services with Innovate Media

Develop valuable video marketing skills…

…in 1-2 hours per week

Weeks 1 - 2

In training #1 you’ll be introduced to the foundations of video marketing strategy, how to better understand your ideal target audience and begin the roadmap for developing your own video marketing plan for your business.

You’ll also be invited to access the additional resources and training in the VMA Online Hub.

Weeks 3 - 4

The focus over these two weeks will be on auditing your existing marketing and beginning to get a clear idea of where your time, attention, and resources need to be for maximum ROI. What’s working? What’s not? What type of video content should you be using in your marketing strategy? Which social media platforms should you be focusing on growing? (and which can you let slide for now?).

In training session #2, we’ll be diving deep into your customer acquisition cycle and how you can get clarity on the main places to show up for your customers using video (in the right way).

Weeks 4 - 6

With your Video Marketing Plan starting to come together, the focus will shift to implementing the first steps of your content plan. You’ll be producing and releasing your first videos (using simple tools like your phone and free or easily available online apps), or re-purposing your existing video content with renewed strategic plans in place.

In training #3 we’ll talk about how to distribute your content on different platforms for maximum engagement and to ensure that your ideal audience actually takes the right action! We’ll also explore how you can use 1 piece of video and turn it quickly into multiple other pieces to scale your video marketing (without scaling the cost!).

Weeks 6 - 8

As we move into the big action stages of the program you’ll be equipped now to begin doing a number of simple weekly videos for your business and we’ll start implementing some critical testing, measuring and analysis of the results so you can better plan your next actions moving forward. After all, without paying attention to the data in your video marketing you can’t understand the ROI on time or money!

In training #4 we’ll unpack video analytics and how to understand what metrics really matter anyway, and you’ll be armed with some simple tools to track your results as you take action.

Weeks 8 - 10

You’re fast becoming a confident DIY Video Marketer and as we near the final phase of the program our attention turns more towards releasing regular videos according to your unique plan, testing the results, and then analysing and refining the next steps based on how your audience is responding.

By now, your video marketing plan will be starting to take shape and in training #5 we’ll explore how to optimise your time with your DIY Video Marketing and ensure that you can take action consistently without burning out or throwing it into the ‘too hard basket’.

Weeks 10 - 12

As you move towards graduation in the Video Marketing Academy you’ll now be looking back at how far you have come in your video marketing journey. We’ll be continuing the rollout of your video strategy, measuring results and refining with every step and we’ll begin to look at the next steps and the potential bigger picture for video marketing in your business.

In the final training of the program we’ll explore some previously underutilised forms of video in your marketing and sales process and how you (now that you’re a video marketing superhero) can start to integrate more video into other areas of your business to help the business grow this year, and beyond.

Don’t miss out on securing your spot in the academy!

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Upfront payment $2997 (inc GST)
or 6 month payment plan ($575 x6 payments)

 90 DAY SATISFACTION GUARANTEE 
If you are unsatisfied with the program for any reason during the 90 days then please reach out to our team for a full refund of all fees paid to date (less any payment processing fees).

Totally risk free enrolment to the VMA program.

FAQs

It’ll be 1-2 hours per week, for 12 weeks.

You can break the costs down into monthly installments. (Check with your tax person if you can claim it as an work-related education expense!)

Nope, you can use your smartphone!

There’s plenty of easy peasy editing apps, and many of them are free.

Please reach out if you have any specific questions.

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