Video Production Pricing

How Much Does Video Production Cost for Social Media Marketing Videos and Video Content Marketing?

Let’s discuss your investment in corporate videos video marketing. Watch the video below, or keep scrolling to learn more about the costs involved in video production and how we calculate pricing your effective video marketing strategy.

As just a guide for your budget, you’ll also find some ballpark investment ranges at the bottom of this page and what would be included to produce the finished video.

If animation production costs is what you’re after, check out our separate page dedicated to the various types of animation services available for your video content marketing project.

Contact us to discuss how we can work to your budget for the cost of video production and achieve a final product that meets your marketing goals and returns on investment.

Jump to pricing examples

request your complimentary video strategy discovery session

What’s the price for creating videos?

When you’re considering a video marketing strategy to grow your business and looking to engage a video production company, one of the most common questions you’ll likely be asking is how much is this video production going to cost? Can I get an idea of a video production cost breakdown? No matter what kind of video you need from us at Innovate Media, it’s our goal to first spend some time with you identifying the right videos to create for your audience and business. Run of the mill video production companies won’t do that.

As such, we can’t offer rate cards or a cookie cutter approach to pricing a corporate video project. There are so many variables. It’s like asking how much it’s going to cost to take an overseas holiday. Lots of variables in the cost of video production can lead to different levels of investment and different expectations for the final video.

Typical costs of video projects

That said, we understand that not addressing price up front is one of the most frustrating things in a sales process. So whilst we can’t give you a specific cost for producing your video project right now, or a set fee per finished minute, what we can do is provide you an understanding of the range of typical costs for different projects and the factors that determine this. That will allow you to determine what you can achieve with your budget.

The majority of our videos that we deliver for our clients fall in a range somewhere between $3000 and $8000. We’ve certainly done videos for less and we’ve completed plenty of high production value projects. Regardless of your budget will always work with you to deliver our best work within the scope that’s set up to return on your video investment and get results.

VIDEO PRODUCTION PACKAGES

If you’re a small to medium business, local to our home base on the Sunshine Coast, you’re in luck as we do have some specific offers that we can share with you that keep the investment down. And if one of those specific packages are right for you, then that’s where we’ll guide you.

COST VARIABLES IN THE VIDEO PRODUCTION PROCESS

For every project, the different factors that affect the cost are things such as the level and complexity of pre-production planning that’s required. Script writing requirements, the number of shoot hours or days, multiple locations, (or if it can be filmed in our in house studio) location costs, longer videos, and the size of the crew needed to achieve the outcome.

The post production costs and editing time vary depending on the style of the editing, stock footage purchases, visual effects and the level of the motion graphics or animation required, whether we need to source extra equipment, professional actors or on camera talent or provide a higher level of direction.

RETURN ON INVESTMENT

It is critical to remember here is that the corporate videos that are most important to represent your brand often have a long shelf life and they’ll be set up to return on their investment for years to come. On the other hand, you don’t want to be over investing for a high production value video that you’ll only use for a short time or in a very specific way. Many costs can be avoided.

This is where the importance of us spending time with you defining your video strategy really comes into play and why we invite you to request a complimentary video strategy discovery session to help map out your video marketing more clearly.

request your complimentary video strategy discovery session

Video Production Cost Proposal

If you’re clear on what you want and you want us to scope out a project to suit the needs and budget of your company, then don’t hesitate to reach out and we’ll provide a no obligation proposal for your video marketing. We look forward to working with you.

GET A PRICE

Video Production Pricing Example Budget

Level 1 Style Video Production Costs

$1000 – $2500 ^{per video}
Our usual high-quality video production style and video production equipment
1 hour of pre-production planning
Single camera operator with single camera, 1-2 hour shoot in studio or on location (within 80km of studio)
Simple graphics or basic motion graphic animation with stock music and editing by a professional editor
No additional talent or voice over work required
We work with you to set your video up for a positive ROI
{{content-7}}
enquire

Level 2 Style Video Production Costs

$2500 – $7500 ^{per video}
Our usual high-quality video production style and video production equipment
Concept creation and higher levels of pre-production planning required
Multiple cameras, 2-4 person crews, or shooting over more than 1 day
More complex motion graphics or animation and editing by a professional editor
Requirements for specific music, talent or voice over
We work with you to set your video up for a positive ROI
{{content-7}}
enquire

Level 3 Style Video Production Costs

$5000 – $25,000 ^{per video}
Our usual high-quality video production style and video production equipment
Detailed concept creation, storyboarding, scripting, pre-production meetings and more
Multiple cameras, larger crews, higher end production gear or multi-day shoots
Complex motion graphics and/or 3D or character animation by a professional editor
On-camera talent, professional actors, music, voice over or specific casting requirements
Travel requirements
We work with you to set your video up for a positive ROI
{{content-8}}
enquire

CHOOSE INNOVATE MEDIA OVER OTHER VIDEO PRODUCTION COMPANIES

The team at Innovate media are professional and qualified videographers carving a niche in Australia’s video production industry specialising in corporate videos and marketing video content for social media. We’re not just a video production company. Our clients come to us for our critical thinking and the strategic planning behind our projects to ensure their marketing goals are met.

Based on Queensland’s Sunshine Coast, we partner with brands across the country to promote business growth and provide an effective return on investment.

Our Difference is our Video Marketing Strategy

Our strategy process starts with learning your business’s goals and your targeted audience. From there, and with your budget costs in mind, we create an overall strategy that indicates what sort of content you need to meet those goals, in parallel with your other marketing activities.

We will propose videos that will speak to your target market in a language that they understand to initiate conversations and drive them to take the action you want.

We take the time to fully understand the services your company provides, the brands you sell or how your product works to determine useful information that is right for you to communicate.

We then consider your brand styling and brand voice to create videos that tell your unique brand’s story. The last part of our strategy planning details where and how the videos should be distributed, what formats they should be produced in and how we would film them.

Then production begins.

BOOK A 1:1 DISCOVERY SESSION

We acknowledge the Traditional owners of country throughout Australia. We pay our respects to Elders past and present.

Video Production Pricing

How Much Does Video Production Cost for Social Media Marketing Videos and Video Content Marketing?

What’s the price for creating videos?

Video Production Cost Proposal

Video Production Pricing Example Budget

Level 1 Style Video Production Costs

$1000 – $2500 per video

Level 2 Style Video Production Costs

$2500 – $7500 per video

Level 3 Style Video Production Costs

$5000 – $25,000 per video

CHOOSE INNOVATE MEDIA OVER OTHER VIDEO PRODUCTION COMPANIES

Our Difference is our Video Marketing Strategy

Quick Links

……

……

$1000 – $2500 ^{per video}

$2500 – $7500 ^{per video}

$5000 – $25,000 ^{per video}