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Social Media Video Production

Need Help with Creating Consistent Social Media Content?

Empower your brand with a weekly video blog strategy to
engage your audience and grow your business.

48 x 1-2min strategically aligned video blogs produced at our Sunshine Coast studio and released on a weekly basis over one year. Innovate Media empowers you and your team as the experts in your field by providing a fully managed weekly video content marketing strategy and video production schedule.

You be the expert, we’ll do the rest.

Introducing Innovate Media’s Social Media Video Production Services

The team at Innovate Media are qualified videographers specialising in online video marketing strategy and the production of high quality social media video content.

We have three levels of social media video production packages available to suit your marketing goals.

Base Investment

Base Package Payment Structure

  • Complete filming and production for just $220 each video +GST

  • Video Marketing Strategy Design Session & kick off – $900

  • 12 x Monthly Direct Debit Payments – $805 ea

  • >> Total Base Package Investment for 48 videos over 12 months: $10,560 + GST

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  • ENQUIRE

Add your Distribution Add-Ons

Basic

  • + $225/month +GST

  • One Channel Distribution (select YouTube / Facebook / LinkedIn / IGTV)

  • – – – – – – –
  • = All videos distributed across 1 channel

  • – – – – – – –
  • Total Investment $13,260

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Easy

  • + $300/month +GST

  • Two Channel Distribution (select YouTube / Facebook / LinkedIn / IGTV)

  • – – – – – – –
  • + Blog copywriting

  • = All videos distributed across 2 social media channels + blog article copywriting

  • – – – – – – –
  • Total Investment $14,160

  • enquire

The Works

  • + $425/month +GST

  • Three Channel Distribution (select YouTube / Facebook / LinkedIn / IGTV)

  • – – – – – – –
  • + Blog copywriting

  • + electronic Direct Mail copywriting

  • = All videos distributed across 3 channels + blog article + EDM written and published

  • – – – – – – –
  • Total Investment $15,660

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  • enquire

Note: Our set price packages are for businesses who can attend our studio on the Sunshine Coast for each of the studio recording sessions over the year.
We do work with many clients around Australia, so please get in touch.

Our Video Blog Social Media Video Production Process

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Video Strategy
Design

It all starts with the compulsory Video Blogging Strategy Design Session. A half-day, guided workshop with Innovate Media’s leading online video strategist and creative director, Ben Amos.

In our 4hr video strategy design session we’ll;

• Gain clarity on your target audience by understanding your customers and mapping social media content to their needs

• Break down your business development goals related to your content plan

• Brainstorm and map out a 12 month (48 videos) content marketing calendar for your business or brand

• Walk you through a video blogging script writing masterclass to ensure you’re off on the right track.

From there, you’ll be equipped with all the knowledge you need to begin drafting your first round of video blog (vlog) scripts and become a ‘vlogger’.

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Studio
Shoot

You’ll be booked in for 2 hours in our Sunshine Coast video studio every 2 months to record your content with our professional 4K video production package, and expert video producer. Before each studio session, we’ll review your prepared scripts and suggest any changes or improvements to ensure your marketing content is the best it can be. During your bi-monthly studio filming session, we’ll coach you on your on-camera presentation, and ensure you have a great time delivering your content with confidence, passion and expertise.

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Content
Production

In the video production process, we get to work to create videos in your own uniquely branded style and allow you the chance to review and comment prior to approval. We design custom animated text overlays, animated logos and use licensed music tracks to ensure your video marketing content stands out in all the noise online. You’ll be releasing branded video content consistently, that you’ll be proud of and your target market will love.

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Distribution
Add-Ons

The most important stage of your video content marketing strategy is the distribution and optimisation of your content across various social channels.

Innovate Media have the expertise and experience to streamline the rollout of your content on a weekly basis ensuring your videos are distributed according to best practice across multiple online channels. You can also publish the videos on your website.

By choosing the Strategy Management Add-On that suits your needs you’ll be tapping into Innovate Media as your outsourced video production department, where we ensure your videos are managed properly and everything is working together with your wider marketing strategy and team.

With every strategy management add-on, once per quarter, we’ll schedule a strategy review call to analyse the results and tweak the plan as necessary.

Why are Social Media Videos Important for your Marketing?

With the proliferation of smartphones and the rise of social media platforms such as YouTube, Facebook, Instagram, and TikTok, it’s easier than ever for businesses to increase brand awareness and push their advertising messages out to potential customers across the world. Content marketing videos on social media channels has become an increasingly important aspect of digital marketing and communication strategies because consumers are more likely to play video over reading paragraphs of text. ROI is directly measurable and viewers can engage directly with brands which makes them more relatable and trustworthy.

HAVE A QUESTION?

Planning your Social Media Video Production

There are numerous considerations necessary for social video production,
but here are a few key factors that are important to considerregardless of who you engage to produce your social media videos or if you choose to DIY.

Build trust

Ensure you provide relevant and relatable, high quality content for your potential clients. The content needs to inspire, educate or entertain to build their confidence in your brand and expertise and keep them coming back for more.

A consistent video campaign is key

A social video strategy should contain regular content to attract viewers. Regular and useful content will turn your audience into subscribers or followers and increase overall brand awareness. Plan to publish weekly at a minimum.

Know your audience

Understanding who will watch the video for is crucial to developing content that resonates with them. Consider factors like age, location, interests, what their problems are and how your solution will benefit them when determining what type of social media video to create.

Define your goals

What do you want to achieve with your social video? Do you want to promote a product or service, educate your audience, increase brand awareness or simply entertain them? Is the call to action to drive traffic to your website? Clearly defining your goals will help you create content that is focused and effective.

Determine what types of social media video you need

Social media video examples include animated explainer videos, customer testimonial videos, product video, how-to or training video, case studies, live action feed, documentary style video and more.

Choose the right social platform

Different social media platforms are better suited for different types of content. For example, Instagram is great for short, visually appealing videos, while YouTube is better for longer, more in-depth content.

Write your content plan

Once you know your audience and your goals, start planning the content of your video campaign. This might involve scripting, storyboarding, or simply sketching out a rough outline. Break large pieces of information down into numerous short pieces to increase the quantity of your social media video content.

Video requirements for different platforms

It’s important to optimise your social media videos for the specific social channels they will be published on. Be clear in your social strategy before starting video production about the unique formatting required as this could impact the way they are filmed. Optimising might involve adding captions for people who are watching with the sound off; creating a video thumbnail with scroll-stopping text and image content that grabs the attention of the audience; and resizing the format to create content in different ratios of vertical or horizontal.

WANT TO LEARN MORE?

Book your FREE 1:1 Video Strategy Mapping Session

1 hour FREE zoom meeting

Discuss your business goals

Learn a powerful video marketing framework

WANT TO LEARN MORE?

Book your FREE 1:1 Video Strategy Mapping Session

1 hour FREE zoom meeting

Discuss your business goals

Learn a powerful video marketing framework

Fill in the form below to get started…

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