What are the common questions your prospects have that are holding them back from buying from you?
What would happen if, every time you had a sales conversation, not only did your prospect already know the answer to those all-too-common questions, but they have seen it, heard it, and learned it from you?
Simple. You’ll save time, get a ‘yes!’ faster, and make selling easier.
Innovate Media’s Video Power Hour Package equips your business with 31 Frequently Asked Question videos filmed in 1 hour in our studio and delivered to you in 1 week.
FAQs (Frequently Asked Questions) are a useful tool for providing information and addressing common questions that people may have about a particular topic, product, or service, such as technical aspects and specifications, ‘what happens if’ answers, steps to a process, onboarding information and more.
Below are some ways in which FAQs can be useful…
By providing answers to common questions upfront, FAQs can save time and effort for both the people asking the questions and those who are responsible for answering them. It could be a cost effective method for the sales team, HR department, or trainers, for example to communicate key messages that are repeated for each sale or induction and preemptively answer the standard questions that clients or staff generally ask.
When people can find the information they need quickly and easily, they are more likely to be satisfied with the product or service and less likely to become frustrated or give up and give negative reviews.
FAQs can help to clarify confusing or ambiguous information, ensuring that everyone has a clear understanding of the process or product and that the same message is relayed each and every time. It negates the risk of a sales or service person going off their script and providing incorrect or misleading information.
When customers can find the answers to their questions in an FAQ, they are less likely to need to contact a support person. This reduces the workload for customer service teams and provides ‘service’ at a lower cost.
By providing thorough, helpful and accurate information in an FAQ, you can build trust with your audience and demonstrate your expertise in the topic or product. This also generates a perceived higher quality for your brand.
Overall, FAQs are a handy tool and shortcut for providing information, improving customer satisfaction, and reducing support requests. They can help to save time and effort, clarify confusing information, and build trust with your target audience.
FAQs (Frequently Asked Questions) can be presented in various formats such as text, images, or audio, but videos are often considered a better format for presenting FAQs for the following reasons:
Videos allow the audience to both see and hear the information being presented, which can enhance their understanding and retention of the information. This can be particularly helpful for topics that require visual demonstrations, such as the process of how to use a product or perform a task.
Videos can often convey information more efficiently than text, as they can cover more material in a shorter amount of time. This can be beneficial for busy audiences who want to quickly find answers to their questions. One video with a voice over and simple graphics can cover more information than several paragraphs of text.
Videos can be easily accessed on a variety of devices, such as smartphones, tablets, and computers, making them a convenient format for a busy, on-the-go audience. Additionally, viewers can pause, rewind, and replay the video content as needed, allowing them to review specific information at their own pace.
Videos can help create a more personal connection between the presenter and the audience, which can help build trust and establish a relationship. This can be particularly important for businesses and organizations that want to create a positive brand image and engage with their customers.
An element of human connection is lost when information or key messages are communicated in written form, and even through animation. People want to buy from (or communicate with) people, not bots. We feel familiarity and connection when we can relate to a human face and it feels more trustworthy when a human face is telling us something, whether it is in person, or via a produced video.
Often the first place that FAQs are shown are on the sales or product page of a website. The footage from the one video project can then be re-edited and repurposed as cost effective additional marketing content. Publish it on a YouTube channel, Instagram, TikTok, LinkedIn and more, depending on the nature of the product or service.
While text-based FAQs can be useful and lower cost to begin with, the various video styles and formats can offer a more engaging, efficient, and convenient format for presenting frequently asked questions for your business.
Innovate Media is more than just a video production company. We are a team of professional and qualified videographers carving a niche in Australia’s video production industry to specialise in strategically positioned corporate videos and video marketing content.
Based on Queensland’s Sunshine Coast, we focus on delivering video marketing projects for businesses across the country that engage with the target audience, promote business growth and provide an effective return on investment.
On the Power Hour Package, we’ll film 10 x answers to frequently asked questions that you get from your prospects or customers (we recommend each answer is 30-90sec).
We then edit each answer, adding graphics to suit your brand guidelines and music into 16:9 (widescreen),4:5 (portrait) and 9:16 (vertical) formats plus a compilation video with all your answers in one.
10 questions x 3 formats = 30 videos + 1 compilation video = 31 videos in total.
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Order your package and follow our easy guide to prepare for your video shoot. Compile your existing assets and key messages to write your draft script for the project.
Attend our Sunshine Coast Studio to shoot your videos in a 1 hour filming session
Review and approve the 31 videos then download and publish to your website and socials
10 FAQ completed video files in 16:9 (widescreen) format
10 FAQ completed video files in 4:5 (portrait) format
10 FAQ completed video files in 9:16 (vertical) format
And your 10 FAQ videos compiled into one video of 16:9 (widescreen) format
[What I enjoyed most] would be the recording of the videos. It was fun and I enjoyed the creative input from your production team to capture the most out of us. The videos have given us some great content for social media and our newsletter that gets people talking.
– Blair Verrier
Enrich Bookkeeping
What is the Video Power Hour?
How Many Videos Do I Get?
Where Can I Use the Videos for Maximum ROI?
How Should I Prepare For My Power Hour?
What Should I Wear?
How Many People Can Be On Camera?
Can You Film At My Office or Location Instead?
What If I’m Nervous About Being On Camera?
How Long Will It Take For My Videos To Be Ready?
Why Use Video For FAQs?
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