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Frequently Asked Questions for Video Marketing and Innovate Media
What is Video Marketing?
Video Marketing (also known as Video Content Marketing) is a strategic approach utilising engaging video content to educate or entertain audiences, build brand awareness, and humanise the digital sales process to drive conversion. This medium offers a highly accessible and engaging means for consumers to learn about products or services, establishing brand credibility by showcasing a company’s history, mission, and values. It is a versatile strategy that can include a wide range of formats, from short social media clips and live streams to longer explainer videos and customer testimonials.
What is a Video Strategist?
A Video Strategist is an expert focused on your business goals, defining the why, what, where, and how of your video marketing content. They guide businesses in identifying the right type of video needed and ensure content is used at the right time in the sales process to achieve measurable business results and maximise ROI. The strategist translates marketing objectives into actionable video production plans. Our Creative Director, Ben Amos is a leading Video Strategist recognised globally in the industry (he also literally wrote the book on it).
How is Innovate Media different from other video production companies?
We are globally recognised video strategists, not just a video production house. We focus first on strategy and consulting, guiding businesses to the video marketing sweet spot to ensure the project delivers demonstrable ROI before we begin any high-quality production work. Our core focus is on understanding our client’s target market and aims to develop content that initiates sales conversations and drives desired actions. This distinguishes us from companies that only focus on the mechanics of video production.
How much do Innovate Media’s marketing videos cost?
The investment for our strategic video projects typically falls between $3,000 and $8,000 per video. However, pricing tiers are structured based on the production complexity. Budget-conscious projects start from $1,000 – $2,500, while high-production value, multi-day shoots can range from $5,000 to $25,000+. The final cost depends on the level of pre-production planning, script writing, crew size, complexity of animation/motion graphics, and specialised talent requirements. See our Video Production Pricing page for further details.
What types of marketing videos does Innovate Media produce?
We produce a large spectrum of corporate videos and video marketing content, including explainer videos, brand story videos (to showcase history and values), product demos, customer testimonials, training content, social media content, social media ads, video podcasts and animation services (2D, 3D, and motion graphics). Each type is designed to achieve specific marketing targets and drive potential customers down the sales funnel.
Does Innovate Media produce social media video content?
Yes. We specialise in social media video production, with various options, including packages for vertical content production (reels and shorts) in the 9:16 format, designed to encourage engagement across platforms like TikTok, YouTube Shorts, Instagram, X, Facebook, and LinkedIn. We ensure your video content is optimised with burnt in dynamic captions, customised thumbnails with scroll-stopping description text, and resized formats for maximum engagement across various social channels. See our video marketing content services page.
I don’t know what sort of videos I need for my business, can you guide me?
Absolutely. We offer a complimentary 1 hour Video Strategy Mapping Session to map out your business’s goals and target audience. This guides us in creating a clear, customised video strategy tailored to your desired business outcomes, ensuring that every video produced serves a defined purpose. Click here to book your free Video Strategy Discovery Session.
What locations does Innovate Media service?
Our studio and head office are located on the Sunshine Coast, Queensland. However, we service clients across Australia, leveraging our strategic approach for businesses requiring high-end corporate and video marketing campaigns with our network of production crew. We can accommodate location filming within 80 kilometres of the studio for our standard video production packages, and can also include travel requirements for larger projects further afield.
Can you upload and publish my marketing videos?
Yes. We offer specialised distribution service add-ons to ensure your final content is properly optimised for maximum audience reach. This involves strategic size formatting (e.g., vertical or horizontal), adding essential burnt-in captions, writing engaging post descriptions and designing scroll-stopping thumbnails for publishing across platforms such as YouTube, LinkedIn and Meta. This strategic approach to distribution ensures the content achieves maximum results.
Do you do other Content Marketing services?
Yes. In addition to producing high-quality marketing videos, we offer strategic add-ons including video publishing and distribution services as well as video consulting & training for sales and marketing teams. Content Marketing add on options include short edits of long-format videos for social media content and copywriting of blog posts and email newsletters (eDMs) to promote podcast episodes and video blogs. These services help businesses connect with their audience and achieve marketing goals beyond the initial video production phase.
We believe that everything is better when it works together, so when additional marketing or communications (photography, websites, paid ad placement etc) are required then we can refer you to, and partner with any of our trusted experts in our network.
What is the process of working with Innovate Media?
Our results-driven process follows four key phases, all rooted in strategic planning to maximise project outcomes:
- Strategic Process & Planning: Defining goals, audience, message, script writing, storyboarding and production logistics.
- Production & Filming: Utilising professional crew and equipment, either on-location or in our studio.
- Post-Production & Review: Video editing, adding motion graphics or animation and audio mixing, with client review and feedback.
- Distribution & Optimisation: Video publishing (or publishing training), formatting & optimising for each platform to maximise the content’s ROI.
How long does it take to produce a marketing video?
As a small and agile video production agency, we pride ourselves on our straightforward and swift project turnaround. Typically, we can move from initial project scoping and planning to the production stage within 2 to 3 weeks. Following the completion of filming, you can expect the first draft edit within an average of 2 weeks, or sooner if specifically pre-arranged.
Do I have to write my own script and storyboard?
No. Detailed concept creation, story gathering and professional script writing are key components of our video marketing pre-production services, especially for our higher-tier video investment packages. If you have a specific vision for your video project, we will guide and work with you to bring that vision to life.
Does Innovate Media hire actors and voice talent?
Yes. We can facilitate the sourcing and hiring of professional on-camera talent, actors, and voice over artists to meet the specific requirements and high-end production level outlined in your project’s strategy. Requirements for specific casting are included in the higher tiers of production.
Does Innovate Media use AI?
Absolutely. We use many forms of it and experiment with different applications for creativity and process efficiencies daily. We have an AI Policy and use it with integrity and transparency. Read our blog about AI policies.
Who owns the footage filmed by Innovate Media? Can I have the raw footage?
Innovate Media retains the copyrights to any footage and video edits the agency is engaged to produce. With prior agreement, raw footage may be purchased for an additional fee. Alternatively, a footage library of B-roll video assets can be produced for clients to DIY edit. On completion of the project, after final payment has been received, the client is granted full and unlimited reproduction rights to their edited videos.
I don’t want to appear and speak on camera. Are there other ways to produce a video to promote my business?
Absolutely. If appearing on camera is not desired, alternative methods include animation and motion graphics, AI generated content, or perhaps focusing on testimonial videos featuring clients or products instead. Animated content, for example, is a powerful tool for captivating attention and conveying complex topics in a visually compelling way. Depending on the type of video, engaging an actor or voice over talent is another option.
What sort of businesses or industries does Innovate Media work with?
We partner with a range of business sectors requiring comprehensive video content production and strategic brand storytelling. This includes corporates, professional services such as legal and financial firms, trades, training organisations and schools, hospitality, allied health and medical facilities, retailers, manufacturers, local government and community groups. We help businesses across any industry establish brand credibility and reach their marketing aims.
Does Innovate Media have any video marketing case studies, references, reviews or testimonials?
Yes, lots! We prioritise transparency and proof of results. Client Testimonials and Case Studies are referenced across our website, demonstrating our ability to deliver measurable ROI and success in achieving client business outcomes. See a range of our case studies and portfolio here, and a collection of client testimonials here.
What are Innovate Media’s payment terms?
To secure Innovate Media’s services and initiate a one-off project, the client must pay a non-refundable booking deposit as outlined in their project proposal. The remaining balance of the fee is due upon project completion. Large projects may require milestone payments and retainer partnerships are based on monthly payment agreements.
Discuss your business goals
Learn a powerful video marketing framework
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Discuss your business goals
Learn a powerful video marketing framework
