Video Strategy Consulting

Ben Amos – Video Strategist and Consultant

Ben is a passionate video strategist, entrepreneur, video producer, international speaker and educator working with savvy brands across Australia and the world to connect them to their ideal audiences through effective video marketing.

He is the Owner and Creative Director of the video marketing agency, Innovate Media, and trains other videographers on how to grow their businesses and develop their own video marketing strategy skills via his other brainchild, Engage Video Marketing.

As host of the Apple Podcast’s Top 100 (Marketing) Video Marketing Podcast, creator of the Online Video Strategy Blueprint and the Video Strategist Masterclass course, Ben’s mission is to help other business owners, creatives, marketers, and entrepreneurs better understand how to attract, engage and convert their audiences with video.

Professional Speaking Engagements

Ben regularly delivers keynote presentations at corporate and small business events and exhibitions focussed on business growth and development, marketing strategy, digital marketing, and industry specific conferences. He is available to travel within Australia and internationally for bookings.

Ben has shared his expertise in video marketing strategies at live and virtual events such as; Video Marketing Summit (virtual), Marketers Content Playbook (virtual), Social Media Marketing World 2020 in San Diego, Lift Brands Business Summit 2019 and various Australian marketing forums, and business networking events.

He has also done guest appearance interviews on Podcasts and YouTube Channels such as Social Media Examiner and Youpreneur

Ben Amos’ Video Marketing Speaking Topics Include;
• Video Marketing Strategy
• Video Content Marketing
• Smartphone Video Creation
• Brand Storytelling
• Storytelling Structure for Business
• Social Video Strategy … and more
For speaking engagements please contact us to discuss options.
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Private Video Marketing Consulting and Training

Ben can facilitate individualised training sessions for sales teams, marketing teams and business networking groups to provide insights on future trends for video marketing campaigns, ideas for honing storytelling messaging, training in DIY film capture and editing, how to identify which data to focus analysis on for video distribution effectiveness, and much more.

Ben’s Popular Video Consulting Workshops & Seminars;

“Developing an Online Video Strategy for your Business” (60-90mins Keynote)
“How to Reach More People and Make More Sales with Video” (90-120mins Workshop)
“Video: Tell Your Story” (45 – 60min Seminar)
“Smartphone Video Production for Business” (1hr up to Full Day Practical Workshop)

For workshop facilitating, direct consulting or training for your sales marketing team, please contact us to discuss options.

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What are the benefits of hiring a video consultant?

When you hire a professional video marketing strategist, you gain their experience, skills and an outsider’s perspective on the marketing strategies you create. Video consultants help you decide what direction to take on your marketing plan in order to deliver the highest return on investment for the business, as well as for long-range business goals.

Our Difference is ’Strategy First, Video Second’

Video marketing evolves fast. Marketing generalists just scratch the surface. SEO experts may provide technical assistance in publishing video content and metrics. Ben’s expertise as a professional video marketing strategist is to help clients to first develop a sound strategy then determine what sort of video will achieve their marketing goals.

How can Video Consulting Improve the Success of your Video Marketing Strategy?

Hiring a video consultant to share their experience, tools, support and expertise in current technology can bring several benefits to a company, including:

Expertise in video production and strategy

A video consultant has extensive business experience and knowledge in video production and can help develop a creative approach and advise on unique video marketing strategies that align with a marketing team’s goals with an outsider’s perspective.

Improved video quality

With the help of outsourced video consulting, businesses can produce higher-quality videos that could be produced by the in-house marketing team that better capture and engage their target audience and customers.

Cost savings

A video consultant can help a company find cost-effective solutions across various areas of video production and identify what types of videos to allocate higher proportions of budget towards. For example it could be a matter of implementing a campaign featuring user generated content (UGC) supplied by consumers or teaching the sales team how to generate and edit DIY videos to forward to individual clients that speak person to person.

Increased efficiency

A video consultant can streamline the various aspects of the video production process and make it more efficient, freeing up time for other important tasks.

Better return on investment (ROI)

A video consultant can help a company maximise the value of their video marketing budget by ensuring that the videos created reach the right audience and achieve the desired impact, while also providing context and training on what metrics to analyse to measure success. In short, there is less risk of creating digital video marketing strategies that flop.

Market differentiation

A video consultant can advise small businesses and large companies on the right sort of content that could be developed to create memorable videos that generate interest, awareness, and the right messaging that sets the business apart from their competitors.

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We acknowledge the Traditional owners of country throughout Australia. We pay our respects to Elders past and present.