Motion graphics video refers to a digital art form that involves the creation of animated visual content using graphic design, animation, and filmmaking techniques. Motion graphics are used to communicate complex ideas or messages in an engaging and easy-to-understand way, such as awareness campaigns and they are often used in advertising, branding, entertainment, and other forms of visual communication.
Motion graphics videos combine text, images, and music or voice over audio to create a dynamic and visually appealing experience that captures attention and keeps viewers engaged. They are commonly used in video production, digital media, marketing and web design, and they can be used to create anything from short animated business logos or fun animated ads to full-length films.
The process of creating videos with motion graphics involves several stages, including concept development, storyboarding, design, animation, and thoughtful sound design or background music. The final product is typically exported as a video file that can be published on various platforms, such as social media posts, animated commercial videos on television, and websites.
Motion graphics video makes for a versatile and engaging way to communicate complex ideas or marketing messages such as an awareness campaign, and they have become a game changer in the world of digital media and social conversation.
Everyone from the global brand to the neighborhood small business can showcase their message or service using motion graphics videos. A big budget is not necessary to create a motion graphics animated ad.
An Instructional Video featuring simple Motion Graphics animation towards the end
Motion graphics and animated videos are two distinct forms of digital art, but they share some similarities. Both involve the creation of moving images and interesting graphic elements, but they differ in their techniques, purpose, and application for the viewer.
This is a form of animation that focuses on creating dynamic and engaging visual content for various digital media platforms. They use design and animation techniques to create moving graphics, moving typography (words), and other elements that are often used in advertising, branding, and marketing.
Motion graphics are typically used to communicate a message or idea in a simple and engaging way, and usually include a combination of text, images, and sound.
On the other hand, animation is a broader term that encompasses a wide range of techniques and styles used to create moving images, usually with complex sound design and a pretty aesthetic. Animation involves the manipulation of still images or drawings to create the illusion of motion. It can be a fusion of visual effects, live action footage and modern or traditional animation techniques. It covers various forms including cartoons, 2D and 3D animation, stop motion, and more.
Unlike motion graphics, animation is not necessarily focused on conveying a specific brand message or idea to a wider audience, but rather on telling viewers a heartwarming story, capturing the imagination or creating an immersive experience.
Motion graphics and animation are both powerful tools for creating engaging and dynamic visual content and both can grab the audience’s attention. The key difference lies in their purpose and application, with motion graphics video being more focused on communication and animated video being more focused on storytelling and immersion in beautiful visuals. Ultimately, motion graphics are simpler and budget friendly and generally are quicker to produce.
Simple motion graphics animated video ads can be a cost effective way to enhance the marketing efforts of your business and engage your target audience. Here are some ideas where you can implement motion graphics in your marketing strategy.
You can use motion graphics to create short videos that explain your product or service in a simple, interesting and engaging way. These videos can be shared on social media or embedded on your website to help educate potential customers about what you have to offer, and therefore have a longer shelf life than a campaign video.
Motion graphics can be used to create short, attention-grabbing animated video ads for social media platforms like Facebook, Instagram, TikTok and Pinterest. The movement in an animated ad is more interesting to viewers than a static image and is more likely to stop them scrolling past the ad. This helps to increase brand awareness, brand affinity and drive traffic to your website.
You can use videos with motion graphic elements to create product demonstrations that showcase the features and benefits of your product in an engaging and visually appealing way.
The motion graphics animation style can be used to create animated GIFs or short videos that can be included in email marketing campaigns for your business. The visually interesting medium can help to increase engagement and click-through rates.
When implementing motion graphics videos in your marketing strategy, it’s important to keep your brand voice and messaging consistent across all channels. Additionally, you should ensure that the motion graphics are high-quality and visually appealing to capture the attention of your audience. By incorporating videos using motion graphics or animation into your marketing spread, you can enhance your brand image and engagement. You’ll be providing information or entertainment that your viewers will want to watch and share.
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Our services kick off with a strategic process. Our expert team will listen to your business goals to help you to define WHO is the audience you are communicating to, WHAT exactly it is that you need to communicate and WHICH video animation approach would best suit. Then, we’ll help identify WHERE to share your animated video content for the best return on investment and suggest HOW to optimise the animated videos for maximum results.
We’ll help you clarify your story or message, storyboard an engaging concept and develop your script.
(Of course, if you’ve got the above already sorted and know exactly what you need, we can skip through to step 2!)
Once you’ve approved the concept, styling and scripted content, our team of in house animators and video editors and will get cracking on the post production stage of our animation services. If a voice over is required, we will record a guide voice and music track for the initial video animation drafts and keep you up to date as the video editing progresses. (AI Voiceover is also a cheaper alternative option)
In the last phase of our animated social media ad process, you’ll review the initial draft of your video ad and provide feedback. When the all the content and timing is approved we will arrange the professional voice over (if required) and complete the audio for approval of the final video.
From there, we can then edit optimised variations for each social media presence your have, if required, or any other platforms the animated video will appear on. Our team will also guide you on best practices for distributing them to your target audience.
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