A business can use animated content as a powerful tool in their marketing, as it can captivate the attention of potential customers and convey complex topics or ideas in a visually compelling way. Animations done right are visually interesting and can be used to cut through marketing noise to make your brand stand out, increase engagement with your audience or drive traffic to your website or social media presence.
Our strategic approach in the pre-production phase and methodology in optimising the final videos are key differentiators from the services of a standard animation studio or video production house. We produce animations to serve a business goal or purpose, not just be a work of art.
There are several types of animation that can be used for video marketing, each with its own unique strengths and applications. Here, we will explore some of the most common types of animation currently used and the latest animation trends for business videos.
2D animation is the most traditional form of animation, and it is still widely used today with modern animation technology. This type of animation video is created by drawing and animating 2D images on a flat plane. 2D animation is often used for explainer videos, as it can effectively communicate complex concepts in a simple and easy-to-understand way.
3D animation involves creating animated objects and environments in a three-dimensional space. This type of animation is often used for product demonstration videos, as it can showcase a product from every angle and provide a more realistic representation of how it works.
Motion graphics videos combine text, images, and music or voice over audio to create a dynamic and visually appealing experience that captures attention and keeps viewers engaged. They are commonly used in promotional videos, marketing content and web design as they can help to convey a brand’s message in a simple yet visually compelling way.
This animation style can be used create anything from an animated logo, humorous gifs for social sharing or highly produced and storyboarded marketing campaigns.
Stop motion animation is where animators create a series of still images and then play them in fast sequence to create the illusion of movement. This type of animation is often used for tv commercials and social media videos, as it can create a unique and memorable visual style.
Whiteboard animation is a type of 2D animation that simulates the process of drawing on a whiteboard, with the visual effect of illustrated handwritten text and drawings. This type of animation is often used for educational and training videos, as it can help to explain complex concepts in a simple and engaging way.
Cutout animation is a type of 2D animation that involves cutting out images from paper or other materials and then animating them with stop motion. This type of animation is often used for advertisements and social media videos, as it can create a distinctive and eye-catching visual style.
Typography animation involves the movement of text to create a dynamic and engaging visual experience. This type of animation is used for promotional videos and social media posts, as it can help to convey a brand’s message in a visually compelling way.
Animated explainer videos are a type of animation that are designed to explain a product or service in a simple and easy-to-understand way. This type of animated video is often used for marketing and advertising purposes, as it can help to educate customers about a brand’s offerings and benefits. A product animation video could include a rendered 3D animation which demonstrates how the product looks from various angles in a simulated environment.
Infographic animation involves animating charts and diagrams to create a dynamic and engaging visual experience. This type of animation is often used for educational and training videos, as it can help to explain complex concepts or bland information in a simple and easy-to-understand way.
Have you got a business, product or service which needs to communicate a message? Your message or unique process can be explained or made clearer using 2D animated elements, motion graphics or fully rendered 3D animation.
Have a look at some of the animation services we’ve done for happy clients in this video. You’ll also find some ballpark investment indicators below for the different types of animation we can provide. A typical project might include a range of different animation styles and live action footage mixed throughout the whole video. Contact us to discuss how we can meet your budget and project requirements.
Motion Graphics
Detailed 2D Animation and Characters
3D Rendering
We work in partnership with you to develop and deliver your animated video project to meet your goals from start-to-finish. The success of an animated video message is only as good as the quality of thought that goes into the overall production of it.
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Our video animation services kick off with a strategic process. Our expert team will listen to your business goals to help you to define WHO is the audience you are communicating to, WHAT exactly it is that you need to communicate and WHICH video animation approach would best suit. Then, we’ll help identify WHERE to share your animated video content for the best return on investment and suggest HOW to optimise the animated videos for maximum results.
We’ll help you clarify your story or message, storyboard an engaging concept and develop your script.
(Of course, if you’ve got the above already sorted and know exactly what you need, we can skip through to step 2!)
Once you’ve approved the concept, character design, storyboard, styling and scripted content, our team of in house animators and video editors and will get cracking on the post production stage of our animation services. If a voice over is required, we will record a guide voice and music track for the initial video animation drafts and keep you up to date as the video editing progresses.
In the last phase of our video animation services process, you’ll review the initial draft of your animated video and provide feedback. When the all the content and timing is approved we will arrange the professional voice over and complete the audio for approval of the final video.
From there, we can then edit optimised variations for each social media presence your have, if required, or any other platforms the animation will appear on. Our team will also guide you on best practices for distributing them to your target audience.
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