We are a Brand Story Agency

When we allow clients to ‘buy-in’ before we ask them to buy… that’s where the magic happens.

How are you engaging your audience to buy from you? When we understand that humans buy with emotion and then justify that decision with logic and reasoning,

the importance of making strong emotional connections in your brand marketing becomes apparent.

As leaders in branded storytelling and video strategy, Innovate Media offer powerful brand story and client testimonial (case study) social media video marketing packages for businesses on the Sunshine Coast and across Australia.

No confusion, a simple choice – just pick your package, we tell your story, and you get more customers.

Brand Storytelling Agency Services
– Video Production Packages

Brand Story Video – Package A

$5990 ^+GST
1 x Core Brand Story Video (2-3mins)
2 x Client Story Videos (1-2mins)
– – – – – – –
2hr Creative Story Mapping Workshop
4hrs 4K Video Shoot (on-location, various)
PLUS an additional 2hrs video shoot at your client(s) location
Rich Media Editing with Branded Graphics and Logo Animation
Premium licensed music tracks
30min Video Strategy Consultation
Access to our Video Distribution and Optimisation Power Tips resources
ENQUIRE

Brand Story Video – Package B

$3750 ^+GST
1 x Core Brand Story Video (2-3mins)
–
– – – – – – –
2hr Creative Story Mapping Workshop
4hrs 4K Video Shoot (on-location, various)
–
Rich Media Editing with Branded Graphics and Logo Animation
Premium licensed music tracks
30min Video Strategy Consultation
Access to our Video Distribution and Optimisation Power Tips resources
ENQUIRE

Note: Our set price Brand Story Packages are for local businesses within the Sunshine Coast/Noosa region only.
We do work with many clients around Australia, so please get in touch to request a custom quote.

Our Brand Storytelling Process

Your Creative Story Mapping Workshop

We start by spending two hours in a workshop with you and your team to clearly map out your brand story. We want to really get to the heart of who you are, why you do what you do, and how you serve your clients. Our films are not made from a cookie cutter, and the story mapping workshop is where your unique story unfolds. We’ll also guide you on how to best distribute your videos to suit the aims of your video marketing strategy.

Stress-Free Video Production

With your story concept clear, you’ll schedule a shoot date with our video producer to get your video production underway. They’ll know your story, and understand your business so you’ll be comfortable through the whole process as they guide you, your team and your clients through to a fantastic brand story outcome. We then edit your videos with custom branded graphics, logo animation and premium licensed music tracks to produce your video assets

You get maximum video ROI

Following the approval and publication of your video(s), you’ll have a one-on-one call with our lead video strategist, Ben Amos to ensure you understand how to fully maximise the use of your video assets across social media and digital channels to suit your video marketing strategy. We want to empower you to get maximum return on your video investment so we’ll also supply you with our Video Distribution and Optimisation Power Tips Resource. We’re committed to the success of your video marketing.

What is Brand Storytelling All About?

A Brand Story is necessary for businesses and brands to communicate to their audience their difference and why it matters

In marketing, brand storytelling is a strategic narrative that defines a company or product and sets it apart from its competitors. It is the message and positioning that consumers and potential customers are informed of when they engage with a brand. It is the story that helps them understand what the brand stands for, what its commitment is and why they should choose it over other companies.

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Storytelling platforms

A brand’s story can be told through various mediums such as traditional advertising and digital marketing campaigns, packaging, social media such as facebook or a blog, and customer service. It can also be communicated through the company’s mission and values, as well as the design and aesthetic of their products or services.

As video marketers, our creative approach to brand storytelling is to focus on the power of strategic video marketing to develop audience awareness and connection with the brand.

A Way to Build Connection

One key aspect of a brand story is its ability to connect with customers on an emotional level. In a digital world saturated with brands yelling their message, stories about life resonate with audiences more easily than facts and figures. A well-crafted brand narrative project can help develop a strong emotional connection between consumers and the brand or business. This connection can foster increased customer loyalty, commitment and advocacy. Emotional connection is what makes clients proud to be aligned with your business.

Show the Market your Point of Difference

Another important aspect of a brand story is its ability to differentiate a brand from its industry competitors. A strong brand story can help a company stand out in a world of crowded markets by communicating what makes them unique and why consumers should choose them. This positioning can be done by highlighting the company’s history, values, creativity or special features of their products or services.

Create Focussed Internal Branding and Communications

Effective brand storytelling can also help a company align its internal team with an external advertising and marketing campaign. By having a clear and consistent brand story, a business can ensure that its team understands what the brand stands for, inform on its mission and create focus for a common goal. The storytelling strategy can help improve internal communications and efficiency, and also make sure that the company’s message is consistent across all its marketing.

Stories that resonate require a creative strategy

A brand story is not something that can happen overnight. It is a powerful marketing tool that takes time and effort to develop a story that truly represents a company and connects with customers in a meaningful and relatable way. For your company’s video marketing brand project, ensure you engage a brand storytelling agency with more than a decades experience and a team who can determine the right narrative to communicate to your prospective audience.

CHOOSE YOUR BRAND STORY PACKAGE

A creative approach to developing branding stories that resonate

Innovate Media is a brand storytelling agency based in the Sunshine Coast. Since 2010 our team, lead by Creative Director Ben Amos have developed countless video storytelling productions. We are known for our process-driven ability to craft compelling narratives that engage and connect with audiences to help brands to differentiate themselves and stand out in a crowded world.

Our team consists of experienced professionals with a deep understanding of branding and marketing and are committed to producing high-quality, results-driven video marketing solutions for our clients.

We stand for creative innovation, integrity, being accountable for our work and aim to Lead with Value.

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Six tips to build customer engagement
with brand storytelling

By telling a compelling story that connects with your target audience, you can build trust and loyalty with your customers.
Here are a few tips for creating awareness with brand storytelling:

#1 Identify your target audience.

Understand who your audience is and what their needs and desires are. This will help you create a story that resonates with them.

#2 Create a compelling story

Your story should be interesting, engaging, and relatable. Use storytelling techniques such as conflict, tension, and resolution to keep your audience hooked.

#3 Use different channels.

Share your story on various platforms, such as social media, your website, and other online and offline channels.

#4 Make it visual

Use images and videos to bring your story to life and make it more appealing.

#5 Use customer testimonials

Share real-life stories of how your brand has helped customers. This will help create trust and credibility with potential customers.

#6 USE VIDEOs of people

Showing human faces in videos builds a strong connection with your audience, because people buy from other genuine people.

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We acknowledge the Traditional owners of country throughout Australia. We pay our respects to Elders past and present.