Video Marketing Services

Why are Videos Important for your Marketing?

Marketing videos and video campaigns are effective marketing strategies because they can quickly and easily convey useful information, create emotional connections with viewers and be shared across multiple platforms. Additionally, when served to the right audience, marketing videos can increase engagement and drive more traffic into your sales funnel, which can lead to increased brand awareness, sales and business growth.

Video is crucial in a highly competitive world of search engines and algorithms for social media platforms. Videos where the content engages the viewer and encourages social sharing rank higher in SEO than static digital marketing content. After Google, YouTube attracts more search queries per month than Bing, Yahoo!, Ask and AOL combined, making it the second biggest of internet search engines today.

As a general rule, when it comes to digital marketing strategy, any business, from small businesses to mega corporates can successfully implement video marketing campaigns that convert their audience into customers and increase sales.

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What is Video Marketing?

Video marketing is the use of video content to promote a product, service, business or brand. It can be used across a variety of platforms, including television, social media, and websites. Also known as Video Content Marketing, it isn’t used as a hard sell but is more about lifting awareness by educating or entertaining the audience.

One of the main advantages of video marketing is its ability to engage an audience in a way that other types of digital marketing content cannot. Videos can be more interactive, and they allow for a level of creativity that can make them more memorable and shareable than text or images. Additionally, they can be used to convey a lot of information in a short amount of time, making them ideal for creating promotional content.

Our Video Marketing Agency Services

Brand Stories

How are you engaging with your audience so they are encouraged to buy from you? When we understand that humans buy with emotion and then justify that decision with logic and reasoning, the importance of making strong emotional connections with your target clients in your brand marketing becomes apparent.

As leaders in branded storytelling and video strategy, Innovate Media offer powerful brand story and client testimonial (case study) social media video production packages specifically for Sunshine Coast businesses.

The final product of your brand story video project is ideal to showcase on the ABOUT section or homepage of your website, and variations can be edited to suit your social media platforms and YouTube channel.

Video Marketing Partnership Retainers

Imagine having an entire video marketing department at your fingertips. A team of creatives who know your business, understand your goals, and is proactively planning new ways to grow your business through the power of video.

ANIMATED SOCIAL MEDIA ADs

Incorporate motion graphics or animation into your social media advertising to enhance brand image and engagement. Stand out from the crowd with simplified information and scroll stopping content.

Vertical Short Format Videos for Social Media: REELS and SHORTS

See our package for 20 individual <1min, professionally produced 9:16 (vertical) format social media ‘reels’ and ‘shorts’ videos to extend your marketing reach and encourage more engagement with your audience. Use them for TikTok, YouTube Shorts, Instagram, X, Facebook and LinkedIn

Ben Amos presenting at Entrepreneurial Business School Forum 2023

VIDEO MARKETING SPEAKING, CONSULTING AND TRAINING

Ben Amos facilitates individualised training sessions for sales teams, marketing teams and business networking groups to provide insights on future trends for video marketing campaigns, ideas for honing storytelling messaging, training in DIY film capture and editing, how to identify which data to focus analysis on for video distribution effectiveness, and much more.

Social Media Video Production - YouTube Video Blogs

This corporate video production package delivers video content for a weekly video blog strategy that allows you to engage with your community of followers and gain more traction to grow your business.

Our service includes 48 x 1-2min strategically aligned video blogs produced in batches at our Sunshine Coast studio and released on a weekly basis over one year. We also provide headshot photography and thumbnail photo design for each video. Select a distribution service add-on depending on your budget and inhouse skill-set.

Animation Services

We can explain marketing messages using animated elements, motion graphics or fully rendered 3D graphics. We have produced animated videos for low and high budgets for many Australian businesses. Have a look at our animated videos from the past few years.

Training Videos and Online Course Content Video Production

Contact us to film your online course material or company training videos at our Sunshine Coast studio or at your location. We also guide you in your course design planning and the video launch strategy to set your videos up for success.

Creative Video Elements for Corporate Events

We partner with Corporate Event Producers across Australia to deliver creative and memorable video content for their events. An event project can include animated conference openers, to video stage backgrounds, remotely recorded acceptance speeches and everything in-between.

Video Podcast Production Studio

Video podcasting is quickly becoming the smartest content strategy for businesses that want to build trust, authority, and visibility. Video podcasts offer an efficient way to connect deeply with your audience while maximising your content’s impact.

By professionally recording once, we create repurposable, evergreen content that can fuel your social media, drive consistent traffic, and enhance SEO—all while positioning your business as a leader in your industry.

FAQ Video Production

What are the ten most common questions your sales prospects have that are holding them back from becoming your customers or clients? This professional video package provides 31 FAQ video edits to publish on your social media and website. The videos are recorded in a 1 hour session at our Sunshine Coast film studio with the final product produced and delivered one week later.

Choose Innovate Media to Produce your Video Marketing Campaigns

The team at Innovate Media are professional and qualified videographers carving a niche in Australia’s video production industry specialising in corporate videos and marketing video content for social media. Our clients come to us for our critical thinking and the strategic planning behind our projects to ensure their marketing goals are met.

Based on Queensland’s Sunshine Coast, we partner with brands across the country to promote business growth and provide an effective return on investment.

Our Difference is our Video Marketing Strategy

Our strategy process starts with learning your business’s goals and your targeted audience. From there, and with your budget in mind, we create an overall strategy that indicates what sort of content you need to meet those goals, in parallel with your other marketing activities.

We will propose videos that will speak to your target market in a language that they understand to initiate conversations and drive them to take the action you want.

We take the time to fully understand the services your business provides, the brands you sell or how your product works to determine useful information that is right for you to communicate.

We then consider your brand styling and brand voice to create videos that tell your unique brand’s story. The last part of our strategy planning details where and how the videos should be distributed, what formats they should be produced in and how we would film them.

Then we get started on the production side of our video marketing services.

BOOK A 1:1 VIDEO STRATEGY MAPPING SESSION

1 Hour Zoom
Discuss Your Business Goals
Learn a Powerful Video Marketing Framework

What Does Video
Marketing Production Cost?

You may be pleasantly surprised. As a lean, multi-skilled team of Sunshine Coast based professionals, we don’t have the high overheads of a city-based video production company. If one of our packages doesn’t suit your requirements, have a look at our pricing examples to see what could be done with your video marketing budget, or contact us for a specific quote.

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Types of Marketing Videos

There are many different kinds of videos that can be used for marketing, including product demos, customer testimonials, brand videos, live videos, and animated videos. Each type has its own set of advantages and can be used to achieve specific marketing targets to drive potential customers down the sales funnel to close deals quicker.

A video marketing agency may specialise in creating one or many of these.

Product Demo Videos

Product demo videos are a great way to show off the features and benefits of a product in action. They can help to build trust with potential customers by demonstrating that the product is high-quality and easy to use.

Video Testimonials & Case Studies

The testimonials of existing customers can be very effective to market a product or demonstrate a brand message, especially on social media. They show potential customers how others have benefited from using a product or service.

Brand Videos

Brand videos are used to build awareness and establish a brand’s identity. These marketing videos can be used to tell the story of a company and its mission or to showcase the company’s values and culture to demonstrate authenticity and build trust.

Explainer Videos

Explainer videos quickly demonstrate to customers a process, product or service. This video production type could include a mix of live action or animation, and is often published on a business’ website. They’re different to educational videos which aim to teach a concept or theory and aren’t usually part of marketing strategies.

Animated Videos

Animated videos are a fun and engaging way to convey information. They can be used to explain complex ideas or products in a simple way. Animated videos can also be used to create a sense of whimsy or humor, making them more likely to be shared on social media.

Video Marketing Agency vs Video Production Services

What’s the difference?

While both businesses specialise in creating videos, the purpose, methodology and thinking behind each video is vastly different. For example, you might need a virtual reality 3D fly through video produced to present an architectural project, so you seek out a video production services company that specialises in that.

If you then asked them to turn it into a marketing video and design the overall video marketing strategy for the same project, they could do the video editing component, but probably not know how to get you the best ROI in lifting awareness of it.

Digital marketing strategy is a niche of traditional marketing strategy and requires a specific skillset. Likewise, video content marketing services is a specialty niche of digital marketing services. If you want your video to sell or promote something, hire a video marketing agency.

Successful Video Marketing Campaigns

Marketers use video marketing and video campaigns as a powerful tool for businesses of all sizes. It’s important they understand your target audience and use the right type of video format for the best ROI.

To be engaging and hit the mark, the marketing video needs to be optimised for the platform on which they will be shared and displayed to the right audience. Creating and executing a marketing video campaign requires a plan, strategy, and measurable goals, not just the video creation element.

When executed successfully by an experienced team of video marketers, video campaigns can be one of the most effective ways to drive engagement, build brand awareness, increase website traffic, generate leads and close deals.

5 Reasons why your Business needs to start Video Marketing

#1 Video is Everywhere and it’s growing.

Every social media platform is a video platform. A 2021 WYZOWL report indicated that 86% of business respondents are utilising video marketing, which is substantially up from 61% in 2016. By 2020,the global total time spent watching online videos increased by around 249% over 5 years, according to Wistia. If competitor brands are doing it, so should you.

#2 Video Commands Attention

Audiences love to consume video and they engage with it in a different way than written words or images. It give marketers a chance to provide rational value and information while linking human connection and emotion with brands.

#3 People Buy from People

What’s the ultimate goal for your video marketing? Increasing conversions and sales. Recognise that people prefer to buy from people, a human face. Video allows you to be communicating with the people that are interested in buying from you or becoming your clients.

#4 Bring High Touch, back to High Tech

People don’t want to be sold to, but they do need information to make their choice. Video marketing humanises the high tech, digital marketing and sales process by taking the place of the original shopkeeper who would have taken the time to explain the features of a product.

It makes audiences more willing to engage in a sales conversation.

#5 It’s the Richest Form of Content

In your content strategy, by taking the time to create useful and informative videos, you then have material you can repurpose into articles, PDF’s, youtube bumpers, infographics, white papers, audio, snippets for social, gifs and more.

If a photo is worth a thousand words, imagine how many words video ads could replace.

YES, You Need Video Marketing

BOOK A 1:1 VIDEO STRATEGY MAPPING SESSION

1 Hour Zoom
Discuss Your Business Goals
Learn a Powerful Video Marketing Framework