Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
In this digital age, where communication is increasingly visual and dynamic, why limit your Christmas greetings to boring text when you can elevate your messages to an entirely new level?
Embracing the trend of the times, this article explores the transformative power of video marketing techniques for your annual Christmas Greetings. We’ve compiled six tips on how you can level up your business’s bog standard Christmas greetings with video marketing. It’ll unlock a myriad of creative possibilities that will undoubtedly leave a lasting impression on your customers, prospects or employees. Let’s discover how these innovative approaches can add a touch of warmth, joy, and a dash of cinematic flair to your festive communications.
Say goodbye to traditional written cards or pasting your face on a dancing elf meme and hello to a more engaging and personalised experience.
Keep Your Videos Short and Sweet
Your audience seeks brief yet engaging greetings, and lack the time for lengthy, elaborate videos. Therefore, it’s crucial to plan your video script in advance, focusing on brevity and simplicity. Ensure your videos establish the appropriate business tone of voice, and remember to incorporate the festive spirit.
Ask Questions to Encourage Engagement
With the use of personalised video recording platforms like Loom and Vidyard, you can record unique, personalised videos for each recipient. You could ask what plans they have in store for the Christmas holidays, what their traditions are, or with who and where they will spend their time off. You can also share your plans with them. This will not only open the door to a more personal connection with your prospects and clients but also invites them to relate to you on an individual level.
By sharing insights into your plans and traditions, you create a conversational bridge that transcends business, establishing a genuine rapport that resonates beyond the professional sphere. It’s about forging connections that go beyond the transactional, fostering a sense of shared experiences and common ground.
Use a Theme for the Christmas Season
Ensure that your video clips distinctly capture the essence of Christmas. Make use of a Christmas themed music track and seasonal embellishments with graphics, backgrounds or props for your video.
Make it Personal and Creative
Crafting personal and creative Christmas greetings with video adds a unique touch that resonates with viewers on a deeper level. Show a human face that represents the Brand, or your own, if it’s your business. Use one of the business leaders to present the message and talk to camera. By infusing personality and creativity, you forge a genuine connection, making your message more memorable and impactful. It transforms a routine greeting into a special, shared moment, fostering a sense of authenticity and warmth that traditional methods such as a handwritten card used to have. Personalised and creative Christmas greetings stand out, leaving a lasting impression and enhancing the emotional impact of your communication.
Engage Your Team in Christmas Greetings
Ever heard of the saying “the more, the merrier”? Use that principle when planning out your video greetings. Extend invitations to your complete sales team, manager, and customer care representatives to participate in the video, collectively conveying warm wishes to your prospects and clients this Christmas season. This collaborative approach enhances the personal, human touch of your greetings.
Share Your Christmas Traditions in Social Media
Consider extending the joy beyond your contact list by sharing your unique traditions with others. With the power of social media, allow others to get a glimpse of life within your business. It’s an invitation for connection, understanding, and a celebration of the diverse ways the people within your business mark a special time of the year. In the spirit of togetherness, you can weave a mosaic of shared traditions that resonates with the harmony of the Christmas season to spread that festive cheer.
Need help in implementing these tips?
We can assist you in developing a video marketing strategy that includes your corporate Christmas greetings. Check out our Video Marketing Partnerships and see how we can help you grow your business with the right type of videos for your needs.. You can also contact us here if you want to discuss a specific quote.