Innovate Media

Online Video Strategy Experts

How to SPEED UP your website and why

by Matesse

Guest post by Johannes Klupfel – Cloud Clicks

Video is important to your business, and so is your website. The ultimate goal is to get your video, website, and offers in front of the right people.

There is little use to a video or a website if no one sees it. Right?

For years (since 2010), Google has been saying that how fast your website loads directly affects how your website ranks (https://developers.google.com/search/blog/2010/04/using-site-speed-in-web-search-ranking). And we all want to rank on top of the Google Search results. Don’t we?

Earlier this year, Google started to roll out an algorithm update to consider page experience when ranking websites. https://developers.google.com/search/docs/advanced/experience/page-experience

Luckily, not only does Google expect us to improve page experience, but they also give us a tool to check how Google sees our websites. It’s called Google Page Speed Insights (GPSI – https://developers.google.com/speed/pagespeed/insights).

Basically, GPSI gives your website a rating, where 100 is good, and 0 is bad. And if Google tells us how they see our website and that this will affect how it ranks, you better listen as a small business owner.

When we tested Innovate Media’s website, innovatemedia.com.au on GPSI, it scored 9 out of 100. We then tested innovatemedia.com.au using a second tool, GTmetrix. GTmetrix looks at your website slightly differently but also gives you a rating. On GTmetrix, innovatemedia.com.au scored an F. Where F is bad, and A is good.

Here’s the results before the website optimisation on GPSI and GTmetrix:

GPSI grade BEFORE optimisation
GTmetrix grade BEFORE optimisation

This means that when someone visited innovatemedia.com.au for the first time, it would take over 30 seconds for the website to be fully interactive. Within 3 seconds, things started to load, and they could engage with the website, but 30 seconds is a very long time, and clearly, Google did not like this.

When you view your own website, it doesn’t seem to take long to load. But that is because you have been to your own website before. Your browser cached your site, thereby speeding up the loading process for subsequent viewing sessions.

If someone clicks on a paid Google or Facebook ad who has never been to your website, they have to wait for your website to fully load. And it might only be 5 seconds. There is a good chance that they will leave and never see your site. Obviously, we want to change that. And it took quite a bit longer for Innovate Media’s website to load.

I run Cloud Clicks, a Sunshine Coast-based digital advertising agency specialising in blazing-fast websites and digital advertising solutions. We were hired to review and speed up Innovate Media’s website.

When we completed their website optimisation, Innovate Media’s Google Page Speed Metrics went from 12 to 74, and their GTmetrix grade went from F to A.

GPSI grade AFTER optimisation

 

GTmetrix grade AFTER optimisation

Quite the improvement, isn’t it?

Cloud Clicks build blazing-fast websites for businesses, speed up existing websites and improve digital advertising campaigns.

For a free review of your website, contact us on 1300 350 626 and say that you came via Innovate Media. Or you can use the links below and schedule a meeting. No obligation. No hard feelings. You can take all the information we give you and implement it all yourself too.

Schedule a meeting
Read about our Webdesign services

 

How to MEASURE VIDEO PERFORMANCE (on your website)

by Ben Amos

When you are using videos on your website how can you see how they are performing? How are your website visitors interacting with your videos? And are they taking the action you want them to take?

I posed these questions and more to Analytics expert Mercer in a recent episode of the Engage Video Marketing Podcast and in this video you’ll learn more about how to measure video performance across a website.

Learn more from Mercer at https://measurementmarketing.io or listen to the full episode of the podcast at https://www.engagevideomarketing.com/…

Questions? Drop a comment.

#googleanalytics #videomarketing #marketing

Undeniable reasons why your business should video blog

by Matesse

It is generally known now that having a blog on your website is a successful method of driving organic traffic to your website and engage audiences. To work effectively, the articles must be relevant, informative and useful for your audience. 

But what is all this talk about Video Blogs, or Vlogs? And why should you jump on that bandwagon?

The use of video content is on the rise, and gives the highest return on investment. This is because people LOVE video content. They are more likely to view it, share it and retain it. As reported on Wordstream.com in May 2021:

  • People watch an average of 16 hours of online video per week, which is a 52% increase in the last two years.
  • Social video generates 1200% more shares than text and image content combined. 
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

So let’s get into more reasons for why you should do video blogging as part of your business’ marketing strategy.

Video marketing gives your business or brand a voice and a face. A personality that can be associated with. This allows you to connect with viewers more personally, and this increased connection builds trust.

The visual content of a video blog can be more effective than a text blog for getting your point across clearly. Animated graphs, how-to demonstrations and tutorials, the depiction of anything that requires colour or visible textures, or anything demonstrated using movement trumps over text paragraphs, hands down. 

Furthermore, a vlog can attract a greater audience to your website. By posting your vlog on YouTube, you could reach a new audience who have never heard of your business or website, or seen any of your social media posts on Facebook, LinkedIn, Twitter or Instagram.

With all of the above in mind, deciding to do a video blog for your business is a no-brainer. If you’re already converted, but you’re held back with thoughts of “but I don’t know where to start”, “I know nothing about video”, or “This sounds expensive, I couldn’t possibly afford this”, we have your back.

We have a range of video blog packages to offer our Sunshine Coast neighbours, monthly payment plans, and a comfortable level of professional hand holding guidance to ensure your video marketing strategy is optimal and effective.

Read about our Video Blog packages and request a complementary discovery session.

7 Stages for Compelling BRAND STORY VIDEO

by Ben Amos

There are 7 stages to the brand storytelling and ideally we want to create the content in way that the story unfolds following this structure.

  • Emotive HOOK
  • Establish PAIN
  • Set up DESIRE
  • Introduce the GUIDE (brand)
  • Show TRANSFORMATION journey
  • Highlight the RESULT (new normal)
  • Call to ACTION

We begin with the emotive hook – it’s critical across all video content types and distribution channels that this emotive hook grabs your audience in the opening few seconds. If they’re a cold audience, and they’re only thinking about what’s in it for them, then you need to hook them in fast – or the engagement window has past and you’ve lost the audience.

We then want to establish or highlight the pain that the audience is feeling, an emotion that they can relate to and that makes this content instantly relevant to them and their life at this moment. By establishing the pain we’ve introduced what’s at stake and we’re preparing the audience to connect with the next stage of the story when we set up the desire.

The desire sets the story in motion and should communicate where the story needs to go. We need to set up the positive outcomes that can be reached when working with the brand or product, and allow the audience to really connect with that, and want the same outcome for themselves in their life.

Next we need to introduce the guide, which as I explained earlier is the brand, the product or the business that this content is being created for. By introducing the brand in a way that sets it up as a supporter, or tool or vehicle to help the hero win – the audience connects themselves emotionally to the brand and feels that perhaps this brand can help them win too.

We then try to show the transformation journey, that is – communicate how the transformation takes place, the ways in which the brand guides the hero, works with them and leads them to success.

And then highlight the result – a story needs a conclusion and in a brand’s story we need to clearly understand the win that is provided to a customer or client when they engage with the brand. In storytelling terms often the hero character ends the story by returning back to their normal life but it’s a new normal – they’re a changed person due to the transformation that the brand or product has enabled for them.

And finally, the soft call to action. Remember, Brand Positioning content should not push a hard pitch… if the content is done well, then the audience has engaged, bought in and is open to accept your invitation to connect further. In certain videos this call to action might be quite explicit such as “Follow us on Facebook to learn more” or more subtly communicated through the closing lines of dialogue that spurs an audience to action with an emotional pull.

How to Get VIDEO CONTENT IDEAS for Business

by Ben Amos

One of the biggest struggles when planning for video content for a business is in coming up with great video ideas that will actually work for your business. I’ll be sharing 5 of my tops ways to find video content ideas for business in this video. (and stick around to number 5 as it is probably the least used of all… and the most impactful).

Get my YouTube secret weapon TubeBuddy (try it free for 30days here) https://www.engagevideomarketing.com/…​ 00:00

02:00​ The first tip is pretty simple (but super powerful). Simply ask your audience or customers. My advice here is to go with a ‘single question survey’.

03:38​ Tip #2 is tapping in to the power of the YouTube Auto Suggest feature to see what other people are searching for around your area of interest or topics.

06:02​ The next way to get video ideas for business, is a common tactic but often misunderstood… keyword research. My favourite tools here are Keywords Everywhere and UberSuggest.

07:34​ Number 4 for video ideas is called ‘Social Listening’… Watch to learn more.

08:32​ And finally… I suggest getting great ideas for your videos by actually asking your sales team. They are at the ground floor and hearing common questions, objections or concerns from your customers and this is ideal for your video content strategy.

Drop me a comment below and let me know which was your favourite tip!

How to Create a Video Marketing Strategy // A Full Funnel Video Strategy Framework for Business

by Ben Amos

To be effective with video marketing strategy for a business you need to be planning for multiple videos to use at different stages of the journey that your customers go on to buy from you. I call this a Full Funnel Video Strategy… and in this video I’m going to break it all down for you.

In this 20min extract from my 2020 Social Media Marketing World Conference session I’m going to share a full run-through of what a full funnel video strategy looks like for a business and how you can apply this idea to your business.

The fact is that effective video marketing for a business is about using the right video, at the right time, in the right way to move the right audience to take action. That is, to part with their cash and buy from you.

What do you think? Let me know in the comments.

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