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There is no question that video is by far the most effective marketing tool for any business. However, the challenge lies in producing attention-grabbing, and aesthetically pleasing videos. Videos executed well tend to get more attention from your audience and could potentially increase ROI. So, in this article, I am sharing five tips to promote your video content.
Using a happy human face as a video thumbnail
Ever heard of the saying “Don’t judge the book by its cover”? The reality is, people in general do judge what they instantly see before finding out in detail what it is about. The same principle goes for video thumbnails. People are more likely to click on a video that looks interesting at first glance.
People relate to people and people buy from people. Your audience will relate more with your video content if they see a human face rather than a picture of a product. The Science of Smiling by Charles Darwin says “Smiling is the outward manifestation of happiness and serves to begin to connect us to others.” So make sure to wear a smile and use that frame as an eye catching thumbnail for your video.
Make use of ad campaigns
We cannot hide the fact that more eyeballs are into Facebook, Instagram and Tiktok these days, so what better way to promote your videos than to boost your videos on these platforms with paid ads. Social media platforms like Facebook and Twitter now have the ability to allow users to create an ad campaign within the platform. So, set up a video ad and link it to your website or sales page.
Make your video content shareable with a share button
When you have relevant, interesting, entertaining or beautiful video content, people will most likely share your video with others. So get other people to promote your video content by making it easy for them to share your content. Add a Share button on the platform you have chosen to publish it on. You’ll never know your video might go viral in no time at all.
Ask your friends to share your video content
When it comes to promoting your video content, your most supportive audience will be the people closest to you – your friends, family, and peers. Don’t be shy. Ask them to share your video across their contacts and pay it forward by doing the same when it’s their turn to ask you.
Use your video content in your emails
Who wants to read long, boring, and text-only emails? I am definitely not one of those. Emails are more interesting when paired with images and videos. A study conducted by Wistia reveals that adding video thumbnails within emails resulted in a 300% increase in clickthrough rate. This means you will have better conversion rates and lesser bounce rates in your email marketing.
Not sure what sort of videos to create or how?
We offer content planning and strategic advice on how to best leverage video to grow your business, as well as the production aspects. Have a look at our services page https://innovatemedia.com.au/video-marketing-services/ to guide you.
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