We acknowledge the Traditional owners of country throughout Australia. We pay our respects to Elders past and present.
Are you struggling to develop fresh content ideas for your video marketing?
In this article, we’ve listed out six content marketing ideas for your video marketing strategy that any business can take advantage of.
1 – Featured Products
Have you released a new product or new service? This is a perfect opportunity to craft together a video presentation outlining the new development. You can create product demos or animated video presentations highlighting the strengths and features of your product or services. Upload your content on video platforms like Youtube or Vimeo to share on your website, and upload the videos natively to each of your social media accounts for maximum exposure.
2 – Instructional Videos
When you are done putting together a video for your featured products, then it’s time to come up with instructional videos on how to use that product. How-to videos will not only help your customer learn how to use your products but will also allow them to see how useful and user-friendly your products are. You can also create videos offering helpful tips to preserve the lifespan of the product.
3 – Video Testimonials
Do you have happy customers raving about your products? Ask them to record a 30 second to 1-minute video on how they feel about your product. Compile all video reviews and create a video presentation from it. Another option is to gather screenshots from customers reviewing your product and convert it to a video presentation. Either way works.
4 – Video Invitation
If you have a services business such as coaching, you may have an event or webinar offering your course. An Invitation to the event in the form of video is a great way to add a personal touch to your target audience. You can also insert the video into your email marketing to make it more personal and gain more traction.
5 – FAQ Videos
Whether you are offering a product or service, frequently asked questions are inevitable. Compile all the common questions and come up with a video answering each of those questions. It will be a time-saver for you and your customers can move a prospect down the sales funnel quicker.
6 – Holiday or Birthday Video Greetings
Another way to make more meaningful connections with your audience is to send out holiday greetings which adds a personal touch. Video holiday greetings helps establish stronger connections to your current customers and promotes new ones too. If you capture birthdays in your CRM, a quick personalised birthday video message can make a client feel valued.
These are just some quick video marketing content ideas you can choose from and some of them work well as a low budget, DIY, shot on your phone style. Start making videos for your business today!
Check our our Video Marketing Services to see what we can do for you.
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