We acknowledge the Traditional owners of country throughout Australia. We pay our respects to Elders past and present.
“Friends, Romans, Countrymen. Lend me your ears” this famous quote by Mark Antony from William Shakespeare’s Julius Caesar reminds me of how we should encourage our audience to put their full attention on our video strategy.
But the question is how? How do you build your audience and make them follow your content rather than just view one video once?
The answer to this question is to simply encourage them to subscribe to your channel.
The simple fact is that your channel subscribers will be the most engaged viewers of your channel. They subscribe to your channel on YouTube because they found valuable content that you’ve shared in the past, with the hope that there is the promise of new content in the future which they may find valuable or interesting.
You can build an online community with your subscribers and it could potentially become one of the most influential social communities that you can engage with online. So, how can you actively build your audience and increase your channel subscribers? Check out my top 3 tips.
Video Strategy 1. Ask your audience
The first step to increasing your subscribers on your YouTube channel is to actively ask your viewers to subscribe and turn on their notifications. You can include it in your sign-off, or mention it when you’re referring to up-coming video blogs or other content. It really is as simple as that and letting them know that the moment they are subscribed, they get notifications whenever you release a new content.
Video Strategy 2. Take advantage of YouTube Annotations
Are you familiar with YouTube’s Cards and End Cards? If not, then you should start learning more about these useful tools. One of the viewer actions that can be easily drawn out with YouTube cards is a channel subscription. However, it is important to consider the location on the screen, the timing and included text on the subscribe card. It can make or break the effectiveness of the overlay. Don’t make them too big, too in-your-face, or use them too often, as it will appear too pushy. you really want to drive a genuinely engaged new subscriber, not viewers who will soon unsubscribe because they’re no longer appreciating your content.
Video Strategy 3. Engage Your Network
You may already have some customers or people who know you and your business, so ask them to follow you on Youtube and subscribe to your channel as well. You can also ask your family, friends, Facebook followers or email database to follow your updates and subscribe to your channel and encourage them to share your content and channel to help increase your subscriber base.
To do that, you need to include a subscribe URL into your facebook post, or email newsletter to make subscribing to your channel easy for your audience. You can create your personal YouTube channel subscribe URL link following the format below:
http://www.youtube.com/subscription_center?add_user=USERNAME (make sure to replace USERNAME with your channels username or ID)
You can also take this one step further and include a subscription button on any of your webpages.
So, there’s my top 3 tips for building your audience reach and increasing your subscriber numbers on your YouTube channel. Keep in mind though that if someone takes action and subscribes to your channel, they are going to expect regular, quality content from you. So stick to your content strategy and you’ll be sure to grow your subscriber base in no time.
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