Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
In today’s digital age, the Meta platforms of Instagram and Facebook have emerged as a dominant force in social media, captivating millions worldwide with its innovative features, particularly with Reels and Stories. With the rise of short-form video content, Instagram and Facebook Reels have quickly gained popularity, offering users a platform to create and share engaging, bite-sized videos set to music.
In the realm of video marketing strategy for businesses, Reels and Stories are absolute game-changers. These dynamic features offer a unique opportunity for brands to connect with their audience in a more authentic and engaging way. Reels provide a platform for showcasing products or services creatively, grabbing attention with short, visually appealing videos that resonate with viewers scrolling through their feeds. On the other hand, Stories offer a glimpse behind the scenes, humanising the brand and fostering a sense of community by sharing real-time moments and interactions. Both Reels and Stories allow businesses to leverage the power of storytelling and visual content to drive brand awareness, increase engagement, and ultimately, drive conversions. In today’s digital landscape, where attention spans are fleeting and competition is fierce, integrating Instagram and Facebook Reels and Stories into your video marketing strategy is not just beneficial – it’s essential for staying relevant and connecting with consumers in meaningful ways.
It’s important to understand what sets these two video styles apart and how you can rock them in your social media game.
Let’s break down Instagram Reels versus Stories and see what makes each one tick.
What is an Instagram or Facebook Story?
Stories are like your own mini TV show on your profile. They’re these cool little slideshows where you can share photos and videos with your followers. The best part? They only stick around for 24 hours, so you can be as spontaneous as you want without worrying about cluttering up your feed. Plus, you can jazz up your stories with all sorts of fun stuff like stickers and polls to get your followers involved and encourage engagement. It’s all about a candid seizing of the moment. The editing features within the platforms are limited and the video length maxes out at 15 seconds.
What is a Facebook or Instagram Reel?
Reels are like having your own little stage where you can strut your stuff in short videos. They’re perfect for showing off snippets about your staff and community, thought starters to open a conversation or a quick shout out. They’re meant to be more planned and polished than stories so have more in-app editing capabilities.
Now, here’s the juicy bit. The major thing that sets Reels apart from Stories is that Reels are out there for everyone to see. They are PUBLIC. Your Stories are only visible to your followers or anyone who looks at your public profile. But Reels are open to the whole Meta world. So, if you hit the jackpot with a Reel that goes viral, you could end up with a ton of likes, comments, and maybe even a bunch of new followers. For marketers, the golden trait is that Reels are shown to people as suggested videos to watch. Those people don’t already follow you and may not have heard of you before. This is how you expand your reach and find new audiences!
Insights: Reels vs. Stories
Alright, now that you’ve got the hang of Stories and Reels, let’s dig into what sets them apart and how you can make the most of them.
Content
Story: These might look like videos, but you’ve got loads of options beyond just shooting clips. Mix it up with photo collages, videos, a single pic, or even reposts from your feed. Since you’ve got plenty of freedom, it’s good to post a story every day to keep things fresh.
Reels: These are all about the video action and aiming to rival TikTok, so it’s all about the moving pictures here. Since Reels take a bit more effort to produce so aim for a few quality Reels a week instead. Read: QUALITY. To engage viewers and encourage them to follow your page, your content needs to be VALUABLE to them in some way.
Embellishment
Story: Want to give your Story some vibes? Toss in some background tunes from the music library. That’s about the extent of your audio options, though.
Reels: Just like with Stories, you can jazz up your Reels with tunes from the music library, stickers and automatic captions. You can also lay down a voiceover to narrate your content, like how TikTok does it. OR you can go with a fully and professional produced reel, like the ones that we do for our clients.
Placement or Position on the platform
Story: Your Stories are like VIP access for your followers. They’re right up there at the top of their screens, attached to your profile pic. It’s prime real estate in the social media world, so even if your Stories don’t rack up tons of views, they’ve still got a good chance of catching the eye of your most loyal followers.
Reels: Flip over to the Reels tab, and that’s where everything is collated. The Reels tab might not be as in-your-face as the Stories bar, but your Reels have a better shot at getting discovered than your Story.
Hashtags
Story: You’ve got a limit of 10 hashtags here, which should be plenty since Stories are short and sweet, remember at just 15 seconds. Make sure those hashtags are spot-on for what your content is all about. Nobody likes vague or misleading hashtags, so keep it relevant to keep your followers hooked.
Reels: Now, Reels are where you can really let loose with hashtags. You’ve got a whopping allowance of 30 hashtags to play with, so don’t hold back. Since Reels are out there for everyone to see and search, using the right (and relevant) hashtags can really boost your visibility and reel (pun intended) in more viewers. They’re super important for getting your content noticed, so use them wisely to grow your following.
Viewership and Engagement
Story: Your Stories are all about deepening that connection with your followers. They don’t reach a wider audience, so they make up for it by offering loads of ways for your followers to get involved. Ask questions, run polls, share discounts, link to your website – the possibilities are endless. And since Stories are private, your followers can slide into your DMs to ask questions, which is a great way to build those one-on-one relationships.
Reels: Now, when it comes to Reels, engagement is where it’s at. Since Reels are out there for the whole world to see, viewers can chime in with comments, which can be a game-changer for better or for worse (any PR is good PR!), depending on how your Reel lands. If you really want to amp up the engagement, you can even post your Reel as a Story to give it another chance to shine with your followers. So, Reels? They’re like the MVPs of engagement.
Story and Reels are valuable tools in your social media content arsenal, but they serve different purposes. Each format communicates best to a particular audience.
Here’s how to use each format to your greatest advantage.
When should you use Reels?
Growing Your Followers
If you’re looking to expand your following, Reels are your go-to. They’re like a magnet for new followers since they’re visible to everyone, not just your loyal crew. So, if your feed’s feeling a bit stale, it’s time to switch gears and start reeling in those followers.
Amping Up Engagement
Reels are like the secret sauce for boosting overall engagement. They’ve been shaking things up so much that regular feed posts have taken a bit of a hit in the engagement department. And the best part? You can double-dip by turning your Reels into Stories too!
When should you use Stories?
Keeping Your Crew Hooked
Alright, so your current followers are your bread and butter, right? They’re already familiar with your business or brand, but it’s crucial to keep them in the loop. When you’re whipping up a Story, give a nod to your loyal crew with some content that speaks right to their hearts. Keep them coming back for more by posting regularly and getting them involved with polls, timers, competitions and other interactive features.
Showcasing Your Business
Your followers are into what you’re selling, so why not give them a reminder in your Stories? Show off your products or services in action with some real-world demos and success stories. Just remember – nobody’s into a super sales-y Story, so keep it informal and relatable. Throw in some interactive elements to get your followers clicking, whether it’s for a special deal or a fun challenge. Just make sure they know what’s in it for them with every call-to-action.
Wrapping It Up
Reels and Stories are absolute goldmines when it comes to engagement. They’re your secret weapons for connecting with both new audiences and your current followers.
If growing your audience is your goal, Reels are your go-to strategy. Then as a follow on to keep your loyal followers hooked, Stories are your next tier. They are perfect for building deeper connections and getting your people to take action. It’s your two-punch social media video strategy.
Ready to maximise engagement and grow your audience? Get 20 individual, professionally produced 9:16 (vertical) format social media reels today. We’ll help you determine your content topics, film you remotely or in our studio, then do all the professional post production.