How to Make Sales with Video Marketing

Questions and Answers

How do we start conversations with our ideal prospects who don’t really know us yet? It’s a no brainer. You and I are doing this right now – Questions and Answers. By asking questions of your ideal prospects, you’re addressing those pain points in their lives that will start the right conversations. Your prospects, your audience, they have emotional needs or pain that they’re feeling right now and that your product or service can help them with. When you identify what that pain is, then you know the right questions to ask. We believe that it’s from here that we get to the root cause of a sale – questions. 

Questions lead to conversations and conversations lead to relationships, from relationships, you generate opportunities, and like we said at the start of this article from opportunities, comes sales. This is how a sales and marketing strategy should be designed, and where video marketing really shines. With this human-centred approach to video strategy design, it becomes clear that some of the first pieces of video content that we want our ideal audience to come into contact with should be asking and responding to key questions that our prospects have. 

We need to ask or respond to these questions in such a way that prompts emotional connection and therefore, that conversation. After all, there’s no point asking questions if nobody cares enough to answer. By using video strategically, and structuring our content planning around our prospects, key pain points and burning questions. We’ll be starting conversations around our brand ecosystem online. But don’t forget the goal here is for those questions to lead to conversations. So plan for this and approach your video content production in a way that opens up and encourages feedback.

Be direct and ask a viewer to respond in the comments or reach out for feedback or leave an answer in a poll. If you’ve done this right, then the conversations will have started around your content and your brand. However, you need to remember that conversations are not one sided when they happen. You need to engage and continue the conversation in an authentic and human way. And as you further map out your online video strategy, you’ll now want to consider moving those conversations into deeper relationships. This is where you’ll be creating video content around an offer that will bring those engaged prospects further into your brand’s ecosystem.