Let’s cut to the chase. If your business ISN’T using video marketing, then YOU HAVE GOT TO KEEP WATCHING because you are leaving money on the table. Simple.
In this video, I’m going to share 5 super compelling reasons that your business needs to start video marketing right now.
#1 Video is Everywhere.
Every social media platform Stats. 2020 WYZOWL report 92% marketers say that video is an important part of their marketing strategy.
A zenith report estimated that in 2021 people will spend an average of 100 minutes a day watching online video content
Pandemic → massive adoption of video tools and communication.
#2 Video Commands Attention
Audiences. People love to consume video and they engage with it in a different way than written words or images. It’s the one two punch. Rational value and information along with human connection, emotion.
Algorithms love video.
Watch time, time on site, engagement
#3 People Buy from People
What’s the ultimate goal for your video marketing?
Increasing conversions and sales.
Recognise that people buy from people – you’re halfway there.
Video allows you, or your people to be engaging with the people that are interested in buying from you.
Removing confusion / humanising sales
#4 Bring High Touch, back to High Tech
People don’t want to be sold to (a couple of years ago 68% of people don’t want to talk to a sales person until they are ready to buy)
But they do want to buy – video humanises the marketing and sales process.
Low tech high touch → High tech, low touch
#5 It’s the Richest Form of Content
Create video and repurpose into articles, PDF’s/white papers, audio, snippets for social, gifs, quote cards, playlists, online courses / eLearning etc.