We acknowledge the Traditional owners of country throughout Australia. We pay our respects to Elders past and present.
There is no doubt that the use of video is more impactful and effective when it comes to marketing your business.
It is by far the most effective way in getting your message across your audience and encourages more engagement. Since the pandemic, the rise of videos has increased significantly whether it be for entertainment, personal use, or business presentations. In this article, we will be sharing how Meet the Team videos can humanise your brand, provide familiarity and encourage engagement across your target audience.
What is a Meet the Team video?
A Meet the Team video introduces the various team members of your company to your potential clients or customers. It can cover their professional background, interests, what makes them tick, or anything that describes their personality. These days, customers are more interested to know about the people behind your brand, which gives them an avenue to associate and connect with it on a human level. Sharing the humble beginnings of your business and the people working behind it gives it a relatable touch.
What makes Meet the Team videos effective?
Videos are significantly more impactful and memorable than written messages. The information conveyed through videos are not only more engaging but also have the potential to yield higher conversion rates. According to Visual Teaching Alliance, approximately 90% of the information sent to the brain is visual, and this type of content is processed 60,000 times faster in the brain than text.
Creating Meet the Team videos allows you to showcase your team’s accomplishments while providing potential clients with compelling reasons to choose your company for their needs. It is helpful in building trust and allows you to highlight why your company is the ideal choice for them.
What are the advantages of having a Meet the Team video?
Let’s all be honest here, we all want to know the names behind the brand. People are more interested to know who are the people behind the products or services they buy, rather than just a mere logo of the company. Allowing customers to get a peek of who’s behind your products or services creates a personal connection with you and helps you establish your brand.
Showcasing your team will help customers get an idea of who they need to speak to in certain situations. It makes it easy for them to approach the right people for a specific issue. Nobody wants to get passed on from one person to another. It’s a time-saver for them and helps you streamline the workflow of your team.
What content should go into Meet the Team videos?
Include all members of your team in the video. Allow them to introduce themselves and what they do for the company. You can include their skill sets, what makes them decide to work for your company, and maybe share some interesting stories about how they end up working for you. Let their personality shine through these videos. It will not only allow your customers to know them but they will also relate with your team.
Another idea is to give a short testimonial of a situation where your team member was able to address a particular issue or help a customer. This will help build trust especially for new prospects.
Make your videos entertaining, short, and on-point. Nobody is interested in watching a long and boring storyline. Remember that it only takes a few seconds to grab people’s attention, so make sure to consider this in the opening section of your video.
Extend the value of your Meet the Team video
You can repurpose these videos and extend your production return on investment by cutting them into smaller sections and publishing them on your social media accounts as shorter reels or posts with captions. This way, you are able to reach greater audiences who may not have heard of you otherwise..
Meet the Team video summary
Meet the Team videos are effective in building trust and establishing your brand as legit. If done correctly, they can not only harness the power of marketing but also the power of effective human connection.
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