We acknowledge the Traditional owners of country throughout Australia. We pay our respects to Elders past and present.
When you are using videos on your website how can you see how they are performing? How are your website visitors interacting with your videos? How do you measure video performance? And are your visitors taking the action you want them to take?
How do you manage the data related to your video strategy? Do you occasionally open your analytics toolbox, explore the data briefly, and then close it again? Or do you feel overwhelmed by the amount of data and prefer to ignore it? Maybe you selectively pick out a few relevant data points and disregard the rest?
The truth is, comprehending the data and establishing an efficient system to measure and interpret it can become your ultimate video marketing advantage.
I posed these questions and more to Analytics expert Mercer in a recent episode of the Engage Video Marketing Podcast and in this video you’ll learn more about how to measure video performance across a website.
In this episode, we cover:
- A brief introduction to Mercer and his professional endeavors.
- An in-depth exploration of measurement marketing and its significance.
- Common pitfalls that individuals or businesses encounter when attempting to measure their marketing efforts.
- Guidance on where to initiate the process of reading and analyzing data in video marketing.
- The fundamental pillars of measurement marketing: Planning, Building, Reporting, Forecasting, and Optimizing.
- An illustrative example of establishing the appropriate measurement approach for a video strategy and effectively analyzing the gathered data.
- Exploring measurement beyond standard video analytics and identifying the starting points.
- Assessing the impact of legislative changes and platform developments on the accuracy of measurement: Does it become more challenging or easier?
Questions? Drop a comment.
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