The 7-Minute Video Marketing Plan for Business

Creating a video marketing plan for a business, shouldn’t be complicated, but it should be necessary.

Without a video strategy, you could be investing time, effort, and budget into creating the wrong videos for the wrong audience and using them in the wrong way – and that’s not good for anybody. So let’s make this simple, with my 7-minute video marketing plan, which should take you about 7-minutes to complete give or take.

There’s that saying that “If you plan to fail, you fail to plan” but what if the way you’re doing your planning is a failure. You see my best advice as a video strategist, working with businesses of all sizes over the last 12 years is to simply start simple. Don’t overcomplicate things, and that’s what I’ll be sharing with you in this article, as I break down my 7-Minute Video Marketing Plan.

#1 – Who are you trying to reach?

The 7-Minute Marketing Plan is based around seven key decisions that you need to make. The first decision is who are you trying to reach in marketing? It’s all about moving people to take action. The key factor there is people. Who are the people that you’re trying to reach with your marketing so that you can move them to take an action? If you don’t know who your ideal target audience is, then how are you ever going to create content that reaches them in the right way to move them towards making a decision with your business? I recommend that you get to know your target audience in a deeper way than just demographic understanding, but instead, get to know them on a psychographic level. Ask yourself questions around:

What is their pain that they’re feeling in their life that our business or our brand or product can solve?
What’s going through their minds?
What’s keeping them up at night?
What motivates or excites them?

When you ask these deeper questions and you get that down into your 7-minute marketing plan, you can get much more specific about who it is that you’re trying to reach.

#2 – What are you trying to achieve?

The next decision is what are you actually trying to achieve with your video marketing? And again, I’ll remind you, marketing is about moving people to take action. Here we’re focusing on the action. What is the action that you want someone to do when they’ve engaged with your video marketing? And I want you to think around three different things here. I want you to think about what do you want your ideal audience to feel, to think or to do?

One of those answers is going to get you the result that you want here. Maybe you want someone to feel something differently about an idea, or your brand, or your business, or their desire to buy your product or service. Maybe you want them to think about something, to learn something new, to gather new information, that’s going to better provide them with exactly what they need in order to take the next steps with your brand for your business. Maybe the purpose of the video marketing is to get them to take a specific action, add a product to cart, join your email list, go into your bricks and mortar store, attend your event – whatever that action may be. You need to be clear on what do you want your video marketing to achieve here. What do you want someone to feel, think, or do?

Importantly, these need to be aligned to your business goals. You need to think, what do we need to achieve in our business?

Do we need increased brand awareness, more people to understand who we are and what we do?
Do you need to engage more people in conversation and build better relationships with your prospects so that they’re more likely to trust you and your people to make it easier to buy from you?
Do you need to actually convert more of your prospects into clients and increase your conversion rate?

Align what you’re trying to achieve to the goals of your business decision.

#3 – What do they need from you to take the desired action?

Number 3 then is what do they need from you in order to take the desired action? This is where we’re starting to really get a sense of what do you want to communicate through your video marketing strategy to your ideal audience in order to get them to take the action that you want them to take.

What we’re talking about here is your content plan. What is the information or the ideas or the knowledge that you want to share through your video marketing strategy and impart into the brains of your target audience? I don’t want you to focus too much on what format that video is going to take, but instead, what the information that you need to communicate. What do you need your audience to understand, to learn, to think about, to do?

#4 – How and where will you reach them with your videos?

The next decision is how and where will you reach them with your videos? The opportunities here are really endless. The decision-making process here can really weigh a business down. What I don’t want you to do is to get bogged down into focusing on a specific video platform. The key way to think about it here is “fish where the fish are”.

Release or distribute your content on the platforms or in the places where your ideal target audience is hanging out at the point where you want them to engage with that piece of content. That might be:

Social Media,
YouTube,
Within your email campaigns that may be within your sales funnel,
Your sales conversations in a face to face process,
It may be in store

Whatever it may be, you need to be clear in your video marketing strategy. Where do you want to be showing up for people and how are we going to be showing up on those platforms?

#5 – What steps will you take to maximise the success of your videos?

The thing is simply publishing your video somewhere is not enough. So, decision number five in your 7-minute video marketing plan is to decide what steps you will take to ensure the success of your videos once they are published.

Now, depending on the platform that you’re distributing the content on, that could be things like optimising thumbnails, that could be titles and descriptions, or it could be about how you are utilising or tapping into existing networks to drive initial traffic to your videos, or it could be just taking some time here to think about how you’re going to best implement your videos into your email campaigns, into your sales funnels, into your web pages.

#6 – What are your measures of success?

Decision number six in this 7-minute video marketing plan is what are your measures of success? If you don’t know where the goal post, how will you know if you’ve scored a goal? I want you to look back at what you were trying to achieve, which we talked about in decision number two in the 7-minute video marketing plan and decide how you can best measure how successful you were at achieving that result.

Are you going to be looking at certain pieces of hard data or video analytics?
Are you going to be focused on sales data coming from your CRM or your shopping cart software?
Are you going to be focused more on soft data?

Things like brand perception or how people are building stronger relationships with your brand – harder to measure, but often equally important.

#7 – What videos will you make and how?

The final decision to make here is based on the previous decisions you’ve made. What videos will you actually make and how? This is specifically where we’re talking about what you’re going to do to get the videos made.

What format will they take?
What style of videos?
What sort of budget you’re going to allocate?

There is an important reason why this decision is the last one to make in your 7-minute video marketing plan, because the decision you make about how to actually get the videos made, what these videos actually look like and what sort of budget you’re going to spend needs to be a result of the decisions that you’ve made in those previous six things that we’ve talked about in the 7-minute video marketing plan.

The 7-minute video marketing plan is based around the key 7 elements for an effective online video strategy, which are:

Audience
Goals
Content
Distribution
Optimization
Metrics
Production

Have a go answering these questions and you’ll have your very own video marketing plan.

BACK TO THE BLOG

Click here

Digital Marketing, News, Tips

      
   Innovate Media - Sunshine Coast Video Production & Video Marketing Agency
   58 Google reviews 
  Write a review 
  
 
 
   
 
 
       Posted on Google  
   
   Tara Baker 
 2 September 2026
 
 
 Trustindex verifies that the original source of the review is Google. Ben, Matesse and the rest of the team at Innovate Media have been a delight to work with! We have worked together on many projects, and they are adaptable, proactive and very easy to communicate with. I highly recommend them to anyone looking for a video production agency.
  
 
      Posted on Google  
   
   Chloe 
 25 August 2026
 
 
 Trustindex verifies that the original source of the review is Google. We’ve partnered with Innovate Media on multiple projects over the years and they have never let us down. From the first conversation through to the final cut, the team is professional, organised and genuinely easy to work with. Turnaround is reliably fast without the work feeling rushed. They take the time to understand the business and then deliver video that actually looks and sounds premium — the kind of content that represents you well on website, socials and ads. What stands out most is the consistency. Every project has been high quality, on brief and on time. That’s why we keep going back. If you need video that works and a team you can trust, Innovate Media is the one.
  
 
      Posted on Google  
   
   Michelle (J and B Inspired) 
 26 July 2026
 
 
 Trustindex verifies that the original source of the review is Google. I had an incredible experience with Innovate Media recording my 90 Second Reset. Ben and Matesse made the whole process seamless, calm, and genuinely supportive. On filming day, Matesse had every script prepared and perfectly formatted for the teleprompter, which made everything flow. Ben’s direction was grounded and confidence-building—his feedback helped my delivery land more clearly for my audience. I felt welcomed, respected, and supported every step of the way. Highly recommend Innovate Media.
  
 
      Posted on Google  
   
   Svetlana Nuthall 
 9 April 2026
 
 
 Trustindex verifies that the original source of the review is Google. The team at Innovate Media went above and beyond to ensure our video looked amazing for our event, with an extremely short timeline. They responded quickly, took on + actioned all design requests seamlessly and made the job so much easier from our end. They are highly competent in video creation and boast excellent client support!
  
 
      Posted on Google  
   
   Gavin Windred 
 7 March 2026
 
 
 Trustindex verifies that the original source of the review is Google. The team at Innovate Media are super!!!! Extremely professional, so easy to work with and guided me every step of the way. I will certainly use them again. Thank you so much Ben and the team at Innovate Media- I appreciate all that you did for me in assisting me with setting up my pilot podcast. You will see me again soon!!!!! Renee Welsh- Resetting the Conversation-
  
 
      Posted on Google  
   
   miles blackwood 
 5 March 2026
 
 
 Trustindex verifies that the original source of the review is Google. Making our product demonstration video with Ben was a breeze and the well polished result is proving to be a very effective addition to our cold call sales emails. Highly recommended!
  
 
      Posted on Google  
   
   Samantha Pickering 
 19 February 2026
 
 
 Trustindex verifies that the original source of the review is Google. Ben and Matesse were the perfect combination of professional and friendly. They helped our team feel comfortable with the daunting process of recording content on camera, and created amazing finished products that we were all really happy with. Their communication was consistent, courteous and compliant with the requirements of branding guidelines with a number of our partners. I highly recommend engaging their services to develop content to grow the brand recognition and engagement for your customers.
  
 
      Posted on Google  
   
   Melanie Taylor 
 15 December 2025
 
 
 Trustindex verifies that the original source of the review is Google. Highly recommend working with Ben and the team at innovate media. Very professional, thorough process and we love our companies new brand video!
  
 
      Posted on Google  
   
   Kristina Katsanevas 
 28 November 2025
 
 
 Trustindex verifies that the original source of the review is Google. Innovate Media , saved the day when a last minute guest of a media celebrity was organised.  The team were efficient, professional edited the podcast promptly and gave high quality end result. Thanks team
  
 
      Posted on Google  
   
   Jade EBS Digital 
 8 October 2025
 
 
 Trustindex verifies that the original source of the review is Google. Ben and the Innovate Media team are creative, attentive to our businesses needs and professional, making the overall content creation experience world class. Fantastic!