Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
There’s an old marketing adage that goes something along the lines of – people don’t want a quarter-inch drill bit, what they want is a quarter inch hole.
But I reckon we really should take this a few steps further and recognise that people don’t want a quarter inch hole, they really want the solid fixing to the wall, so they can hang a shelf, which will finally give them the space to display their family photographs, to allow them to remember their grandfather who passed away last year through the only framed photograph they actually have of him.
That’s what they really want.
So as a video producer, when you’re working with clients to produce a video it’s important to understand and get clear on the underlying business goal that is driving the desire for the video.
And make THAT the focus of your approach. Sell the result, not the video.
Let’s look at it another way.
As a typical video producer you’re effectively paid for the content you create. Make video – get paid. Move on to make a new video. And so the perceived VALUE of that video is aligned to the act of producing that video. How many hours, how many people, how fancy is your camera…
Effectively – as a video producer you’ll often be trapped in the concept of ‘commodity based’ pricing. The video is your product, and your clients will pay what they think that commodity is worth in the market.
However – the paradigm shift that I want you to make here is that as a video STRATEGIST you’re positioning yourself as selling the SOLUTION – the content you create is simply the vehicle that will get your client to the result they desire.
As such you can move away from commodity-based pricing and towards value-based pricing.
You’ll establish what is the ‘value’ that this video marketing strategy will have for the business and be able to position how much your client is willing to pay based on that.
Is there potential for the video strategy to drive 10 new clients a month, and each new client is worth $1000 to the business? Then that’s a sixty thousand dollar win for the business. So – with that in mind… how much might they be willing to invest?
It’s a different conversation… and let me tell you. It’s a much more effective one.
So if you’re in the business of selling video production to your clients. I want you to stop, and recognise that it’s not the VIDEO that your client wants … They might think they’ve come to you for a video, but now it’s YOUR role to ask the right questions, to dive deeper and help them understand what they really want from the video and how the right video can get them there. (the SOLUTION)
It’s about making a transition from ‘just-another-video-production-company’ to becoming a confident video strategist.
And it’s a game changer.
Check out the full video on YouTube here.
Innovate Media offers powerful brand story and client testimonial (case study) social media video marketing packages for businesses on the Sunshine Coast and across Australia. Check out these services we offer and see which suits your needs https://innovatemedia.com.au/video-marketing-services/