School Branding Videos:
Prep Orientation

Following the success of the ‘Welcome to Prep’ video we produced for Baringa State Primary School in 2020 and other school branding videos, in 2025, the primary school returned to Innovate Media to commission a new Welcome to Prep video to use for 2026 prep enrollment marketing and beyond. The original preppies were about to head into highschool and the current cohort of preps needed to be seen.

For the new rendition of the prep promotional video, we continued the strong storytelling element of emulating a ‘day in the life’ of a student at the school. The video is shown from their point of view, while showcasing the school’s state-of-the-art facilities, curriculum and extra-curricular activities.

The school’s motto of “Imagine – Discover – Together” forms the central theme of the story and techniques such as low, close up camera angles were strategically employed to make the viewer feel as though they were being spoken to directly by the children, and are a part of the school already.

This video was shot over a full day on school grounds, with careful planning to minimise distractions to the students.

From this one shoot, 5 different executions were delivered:
– The main promotional video set in 16:9 ratio for website use
– A reframed version of the main video resized to 4:5 ratio for organic social media posts
– Three separate social media ads were created using the footage from the shoot. Each highlighted different angles from the main story with a specific call to action. These were formatted as vertical 9:16 shorts (reels) for organic posts and paid social media ad placements.