Brand Awareness: Baringa State School

Client: Baringa State Primary School
Project: Whole School Brand Awareness 

Following the success of the ‘Welcome to Prep’ video we produced for Baringa State Primary School in 2018, in 2020 the school returned to Innovate Media to commission a ‘Whole School’ brand awareness video.

The brief for the storytelling element was to emulate a ‘day in the life’ of a student at the school, from their point of view, while showcasing the school’s state-of-the-art facilities, curriculum and extra-curricular activities. 

The school’s motto of “Imagine - Discover - Together” formed the central theme of the story and techniques such as low, close up camera angles were strategically employed to make the viewer feel as though they were being spoken to directly by the children, and a part of the school.