Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
In the dynamic realm of modern business, the strategic integration of animated videos has emerged as a transformative force, offering a myriad of advantages for enterprises seeking to elevate their presence and engagement.
Animated videos have proven to be more than mere visual content; they serve as dynamic tools that captivate audiences, convey complex messages with ease, and provide a unique avenue for storytelling. As businesses navigate the digital landscape, the advantages of employing animated videos become increasingly apparent, promising heightened visibility, enhanced communication, and a distinct competitive edge.
In this article we’ll explore the many benefits that animated videos bring to the forefront of business success.
Stand out in the crowd
Standing out in the competitive landscape of digital marketing is crucial for your business. In this evolving marketplace, differentiation is key, and an animated video can be a powerful tool in achieving this. By incorporating animated content, your business not only distinguishes itself but also conveys a sense of creativity, innovation, and a forward-thinking approach, setting you apart as a distinctive and progressive company.
Increase your conversion rates
By combining compelling visuals, concise messaging, and a touch of creativity, animated videos effectively captivate potential customers, fostering a deeper connection with your brand. This heightened engagement, in turn, significantly increases the likelihood of converting viewers into customers, making animated videos a potent catalyst for boosting conversion rates in the competitive landscape of online business.
Establish a rapport with your customers
Consumers regularly interact with online video content. With daily time spent online watching video trending upwards from 61 minutes a day in USA, businesses need to get on board. Engaging customers holds paramount significance in the competitive realm of digital marketing, serving as the initial touch point for achieving a sale.
Hence, it becomes imperative to create video content that optimises your likelihood of effectively connecting with your customer when they are already online. Animated videos emerge as the ideal medium for engaging potential customers, offering a platform to convey crucial information in a simplified manner that is both attention-grabbing and intriguing.
Optimise your search engine rankings
Incorporating animated videos into your website proves to be a superb strategy for enhancing your SEO, ultimately boosting your business’s ranking on Google searches. This heightened visibility and accessibility can significantly increase your reach to potential clients.
The algorithm Google employs for search rankings takes into account various factors, one of which is the duration visitors spend on your website. This underscores the surge in popularity of animated videos, as they have become a dynamic tool in capturing and retaining audience attention, aligning seamlessly with Google’s criteria for improved search rankings. SEO optimised videos now appear in search results with a thumbnail and video-rich snippets at the top of a search results list. This provides a significant advantage against competitor’s text-only listings.
Captivate clients during sales presentations
Rather than use the old school ways of presenting (sorry, powerpoint), why not make use of animated videos?
Presenting an animation during a meeting is a compelling method to effectively convey your message to potential clients and secure successful deals. Similarly, showcasing an attention-grabbing animation at your exhibition booth proves to be an ideal way to attract people, initiating engaging conversations with them.
Showcase your product and services
If a potential customer struggles to grasp the service you are offering or the product you are selling, their inclination to make a purchase diminishes. Using animated videos for your business is a perfect tool to explain the purpose and functionality of your product. It is perfect in storytelling, making them invaluable. Leveraging animated videos, be it through whiteboard animation or 2D animation, significantly streamlines the presentation of your product.
It’s cost effective and a time-saver
Animations exhibit a timeless quality as compared to live videos. It preserves a fresher appearance for an extended period but also reduces the need for frequent updates, resulting in cost savings.
It also possesses the unique ability to convey in a matter of minutes what might require hours to read or listen to. Commissioning an animated video becomes a time-saving investment.
Increase your online presence
Connect with a broad audience and showcase your products or services to social media platforms like Facebook, X (Twitter), TikTok and Instagram, with millions of users worldwide.
Harnessing the potential of an animated video can effortlessly communicate information about your products or services in an engaging manner to a wide array of audience.
Are you ready to use animated videos for your business? Check out our animation services for marketing videos from simple motion graphics to complex 2D and 3D renders at https://innovatemedia.com.au/animation-services/