We understand firsthand the challenges of achieving impactful video marketing results from the outset. It’s disheartening for any business to invest in a single video marketing piece only to feel burned by its lack of success. However, giving up on video altogether is a missed opportunity.
We firmly believe that when executed correctly and consistently, with a strategic plan that is structured towards meeting a business’ specific goals, video marketing can be incredibly effective and provide a high ROI over time. We’re about developing regular and consistently on-brand communication that piques your target audience’s interest at each stage of the sales funnel.
We have developed a partnership program that allows us to offer an ongoing strategic approach to video marketing that simplifies the process for you while delivering impactful results for your brand. Here’s how we do it:
Sometimes you might think you just want video A, because that’s what everyone else is doing. But after we chat about what your needs are, we discover that what you actually need is video B. We understand that video marketing requires clear goals from the outset. By identifying achievable objectives and crafting a comprehensive strategy to meet them, we ensure that every video produced serves a specific purpose. We don’t make a video for video’s sake.
Your brand’s identity is unique, and your video strategy should reflect that. We immerse ourselves in your brand’s attributes, strengths, audience and reasons for being to create content that is unmistakably yours. Over time we’ll get as familiar with your brand as you are.
We understand the importance of ongoing measurement and strategy refinement. By analysing audience insights and adjusting our approach accordingly, we ensure that your video marketing efforts remain relevant and effective over time. (We promise not to throw jargon-y marketing metrics acronyms at you too.)
Because we can do the regular thinking, planning and activation for you. We’re like a Personal Trainer at the gym who you feel accountable to and pushes you to stay on track and achieve your goals, making tweaks here and there to ensure your routine is achievable while progressively making you stronger.
We’ve applied these principles with numerous clients across various industries, revitalising their video marketing efforts with educational content, brand awareness, staff training, product demonstrations and more.
Let us help you unlock the full potential of video marketing for your brand. Schedule a chat with Ben to find out more about our strategic video marketing partnerships.
Meanwhile, if the above hasn’t got you thinking that a video marketing partnership to create ongoing content is a no brainer, we’ve come up with a few more reasons…
1. Cost-effectiveness: A retainer or partnership often provides a more cost-effective solution compared to hiring an in-house video marketing team. With a retainer, you can access our team of experts without the overhead costs (and stress) associated with hiring and managing full-time employees.
3. Flexibility and scalability: Our partnerships offer flexibility in terms of the services provided. As your business evolves, we can adjust your video marketing strategy accordingly. Whether you need to scale up or down your monthly requirements, a retainer allows you to adapt your video marketing efforts to meet your changing needs.
5. Time-saving: Outsourcing your video marketing to a retainer agency frees up your time and resources. Instead of managing the entire video production process yourself, you can focus on other core aspects of your business while we handle the creative and technical aspects of video creation. We can handle publishing your videos too. That buried marketing ‘to-do’ list of yours will actually get done.
2. Consistent support: By being on a monthly retainer, you have pre-booked the time of a dedicated team of video marketing professionals and can use it for any type of video content you need. We provide ongoing support, guidance, and execution of your video marketing strategy, ensuring consistency in your brand messaging and content production.
4. Access to expertise: Our team consists of specialists with diverse skill sets including videography (obviously), video editing, creative design communication, project management, animation, concepting & scriptwriting, sound design, storytelling and video marketing strategy. By being on a retainer, you can tap into this expertise to create high-quality videos that drive results. Much better than trying to DIY!
6. Industry insights: We work with various clients across different industries on the Sunshine Coast and around Australia. This exposure gives us valuable insights into what works and what doesn’t in video marketing. So by being on a monthly partnership with us, you can benefit from our industry knowledge and stay ahead of your competition.
There you have it. Partnering with us provides you with a cost-effective, strategic, and scalable solution to enhance your video marketing efforts and achieve your business goals. Bang.
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