Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
Businesses are constantly seeking new ways to connect with their audience and stand out in crowded social media feeds. For episode 302 of the Engage Video Marketing Podcast, host Ben Amos sat down with Melissa Laurie, founder of Oysterly, to discuss how brands can leverage user-generated content (UGC) to achieve massive social media reach and boost their online presence and engagement.
You can watch the full podcast episode below, or read on for the summary highlights…
Understanding User-Generated Content (UGC)
Laurie began by defining different types of content creation, including traditional UGC, influencer content, and what she terms “owned UGC.” Traditional UGC is unpaid content created by users about a brand, while influencer content involves partnering with individuals who have large followings. Owned UGC, Laurie explained, is a sweet spot where brands work with creators to produce content specifically for the brand’s social channels.
The Power of Owned UGC for Massive Social Media Reach
According to Laurie, owned UGC offers several advantages for brands aiming to achieve massive social media reach:
- Authenticity and Relatability: People connect with relatable individuals, making owned UGC an effective way to humanise a brand.
- Diverse Representation: Brands can work with a variety of creators to ensure their content resonates with different segments of their target audience.
- Fresh Content and Storytelling: Creators bring new perspectives and ideas, leading to more engaging and diverse content.
- Cost-Effective Production: Compared to traditional production methods, owned UGC can be more budget-friendly while still delivering high-quality content.
Creating Texture in Social Media Channels
Laurie emphasised the importance of creating “texture” in a brand’s social media presence. This involves using different creators, video styles, and content formats to keep the brand’s social channels interesting and engaging. By varying the content, brands can maintain audience interest and potentially achieve massive social media reach.
Balancing Brand Guidelines with Creative Freedom
For brands concerned about maintaining their identity while working with UGC creators, Laurie suggested developing creator guidelines. These should provide a framework for creators without stifling their creativity. She also recommended that brands provide scripts or content ideas, allowing for some flexibility in execution.
Compensating Creators Fairly
Laurie stressed the importance of fair compensation for creators, even when providing products for review. This approach helps build strong relationships with creators and ensures high-quality ugc content production.
Leveraging UGC for Paid Advertising
While discussing the use of UGC in paid advertising, Laurie noted that owned UGC can be particularly effective. She suggested that brands consider using multiple variations of content, such as different video hooks, to test and optimise ad performance. This strategy can help brands achieve massive social media reach through targeted, engaging content.
The Impact of AI on UGC
As artificial intelligence becomes more prevalent in content creation, Laurie discussed the ethical considerations and potential impacts on UGC. She highlighted recent policy changes by platforms like Meta, requiring disclosure of AI-generated content. While AI presents interesting possibilities, Laurie maintained that there’s still significant value in authentic, human-created content for achieving massive social media reach.
The Future of Social Video
Looking ahead, Laurie predicted that short-form video content will continue to dominate social media platforms. She noted that even professional networking sites like LinkedIn are testing TikTok-style video feeds, indicating a broader shift towards video-first content strategies.
Social Commerce on the Rise
Another trend Laurie identified was the growing importance of social commerce. As platforms develop more seamless shopping experiences within their ecosystems, brands that effectively use UGC may find new opportunities to drive sales and achieve massive social media reach simultaneously.
Key Takeaways for Achieving Massive Social Media Reach
- Embrace owned UGC as a powerful tool for authentic brand storytelling.
- Create “texture” in your social media channels by varying content styles and creators.
- Develop clear guidelines for creators that allow for creative expression within brand parameters.
- Compensate creators fairly to build strong relationships and ensure quality content.
- Experiment with different content variations to optimise paid advertising performance.
- Stay informed about AI developments in content creation while prioritising authentic, human-generated content.
- Prepare for the continued dominance of short-form video across all social platforms.
- Explore opportunities in social commerce to drive sales through engaging UGC.
By implementing these strategies, marketing managers and business owners can harness the power of user-generated content to achieve massive social media reach.
As the digital landscape continues to evolve, brands that successfully integrate UGC into their marketing strategies will be well-positioned to connect with their audiences, drive engagement, and ultimately, achieve their business goals.
Remember, the key to success lies in finding the right balance between brand control and creative freedom, all while staying true to your audience’s needs and preferences. By embracing the principles shared by Melissa Laurie, brands can unlock the full potential of UGC and pave the way for massive social media reach in today’s dynamic digital environment.
CAN WE HELP YOU WITH YOUR VIDEO STRATEGY?
Innovate Media provides a raft of video marketing services and packages. Check them out here: https://innovatemedia.com.au/video-marketing-services/