Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
Now that we’re in the middle of 2024, we can clearly see that social media is all about short-form video for authentic communication, longer shelf life, and increased visibility. In keeping up with current trends, marketers need to learn how to transition from long-form to short-form video content and the nuances between them.
On Episode 299 of the Engage Video Marketing podcast, (which is hosted by Innovate Media’s Creative Director, Ben Amos) Ben interviewed Jera Bean, a social media coach and educator. Jera shared her insights into video strategy and the importance of short-form video in 2024.
Here’s a breakdown of the key takeaways from Jera’s discussion:
The Importance of High-Level Strategy
Jera emphasised that a solid social video strategy in 2024 should be rooted in a high-level approach. She likened strategy to the foundation of a house, stressing that many people jump straight to the outward-facing components without considering the underlying ‘why’ of their content. Jera introduced her content pillar trifecta, consisting of expertise pillars, business pillars, and secret sauce pillars. This framework ensures a well-rounded approach that always circles back to the core goals and purpose of the content.
Short-Form Video: A Powerful Communication Tool
When discussing why businesses should focus on short-form video in 2024, Jera highlighted several compelling reasons:
- Enhanced Communication: Short-form videos allow businesses to convey their essence more effectively than static posts and captions.
- Energy and Personality: Video content can showcase the energy, story, and human element behind a brand.
- Longer Shelf Life: Platforms like TikTok can keep videos relevant and engaging for extended periods.
- Search Engine Potential: Short-form videos are increasingly appearing in search results, rivalling traditional search engines.
Adapting Long-Form Content for Short-Form Platforms
For businesses already producing long-form content, Jera suggested a strategy of dissecting larger pieces into smaller, platform-appropriate segments. She recommended re-recording these ideas specifically for short-form platforms rather than simply repurposing clips, although she noted that certain types of content, particularly on TikTok, can work well as direct excerpts.
Overcoming the Fear of On-Camera Presence
Jera addressed a common barrier to implementing a social video strategy in 2024: the fear of being on camera. She offered several tips to help business owners and marketing managers overcome this hurdle:
- Normalise the discomfort: Recognise that most people aren’t naturally confident on camera.
- Take incremental steps: Start with less confronting formats, like being in frame without speaking, before progressing to talking directly to the camera.
- Embrace authenticity: Remember that audiences are seeking relatable, human content.
(Side note: Here’s our previous blog about why you fear being on camera)
Dealing with Slow Initial Growth
For those discouraged by low initial engagement, Jera emphasised the importance of viewing social media as a long-term process. She compared it to other skills that take time to develop, like running a marathon or learning to paint. Consistency over time is key to building a supportive online presence.
The Secret Sauce: Authenticity in Action
A cornerstone of Jera’s social video strategy in 2024 was her concept of “secret sauce” content. She outlined four quadrants of secret sauce:
- Foundational: Focusing on past experiences that led to the present.
- Personal: Sharing current personal life and experiences.
- Professional: Highlighting unique business aspects and philosophies.
- Lighthearted: Incorporating fun, silly, or random elements.
This framework provides a structured approach to authentic content creation, allowing businesses to choose which aspects they’re comfortable sharing while maintaining authenticity.
Balancing Secret Sauce with Business Content
Jera noted that the balance between personal and business content depends on various factors, including the type of business, current goals, and the season of operation. She emphasised that even corporate entities can benefit from incorporating elements of secret sauce to humanise their brand and differentiate themselves in the market.
Getting Started with Short-Form Video
For those looking to implement a social video strategy in 2024, Jera offered practical first steps:
- Adopt a “messy action” mindset: Don’t aim for perfection; start creating and learn through the process.
- Identify key themes: Determine the main aspects of your business or the primary needs of your ideal client.
- Start simple: Begin with basic video formats, such as a single shot with text overlay, and build from there.
The Importance of Human Connection in Business
Jera underscored the critical role of human elements in business communications, regardless of whether it’s B2B or B2C. She noted that incorporating personality and authenticity into content can significantly differentiate a brand, even for large corporations.
As businesses craft their social video strategy for the rest of 2024, Jera’s insights provide a valuable roadmap. By focusing on authenticity, strategic content pillars, and consistent action, companies can harness the power of short-form video to connect with their audience, showcase their unique value, and drive business growth.
Remember, the key to success lies not in perfection, but in taking that first step and continuously refining your approach. As you develop and refine your 2024 Q3 & Q4 social video strategy, keep these principles in mind, and don’t be afraid to let your brand’s personality shine through. The digital landscape may be ever-changing, but the need for genuine human connection remains constant.
Can we help you with your video strategy?
Innovate Media provides a raft of video marketing services and packages. Check them out here: https://innovatemedia.com.au/video-marketing-services/
To chat to Innovate Media about your social media marketing, book a strategy mapping session with Ben Amos here: https://innovatemedia.com.au/request/