Video Podcast Production

Harness the Power of Video Podcasting for Your Business

Video podcasting is quickly becoming the smartest content strategy for businesses that want to build trust, authority, and visibility. Perfect for thought leaders, service providers, and brands with a story to tell, video podcasts offer an efficient way to connect deeply with your audience while maximising your content’s impact.

By professionally recording once, we create repurposable, evergreen content that can fuel your social media, drive consistent traffic, and enhance SEO—all while positioning your business as a leader in your industry.

Innovate Media’s video podcast production packages are designed to help you streamline this process, amplify your message, and achieve measurable results. If you’re ready to elevate your marketing and dominate your niche, video podcasting is the solution you’ve been waiting for.

Base Video Podcast Production Packages

Hourly Recording Package

$400^+gst
1 hour session booking
Up to 2 speakers per session
Two-camera setup with professional audio
Live switching with Atem Mini Pro ISO for real-time editing
Basic editing (cut and trim) and raw files delivered
All raw video & audio PLUS 1 x edited episode files delivered immediately following your session
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COST PER EPISODE: $400
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BEST FOR: One-off or occasional recordings, trial sessions ROI

4 Episode Pack (Mini-Season)

$1,300^+gst
4 x 1 hour sessions
Up to 2 speakers per session
Two-camera setup with professional audio
Live switching with Atem Mini Pro ISO for real-time editing
Basic editing (cut and trim) and raw files delivered
All raw video & audio PLUS 1 x edited episode files delivered immediately following your session
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SAVE $300 compared to hourly rate
COST PER EPISODE: $325

8 Episode Pack (Full Season)

$2,400^+gst
8 x 1 hour sessions
Up to 2 speakers per session
Two-camera setup with professional audio
Live switching with Atem Mini Pro ISO for real-time editing
Basic editing (cut and trim) and raw files delivered
All raw video & audio PLUS 1 x edited episode files delivered immediately following your session
– – – – – – –
SAVE $800 compared to hourly rate
COST PER EPISODE: $300
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BEST FOR: Clients who are ready to commit to a season to maximise savings

Video Podcast Add-On Services

Editing

Episode Editing

Basic Edit $150 per episode
Simple cuts and trims, standard audio adjustments, intro/outro placements
Advanced Edit $250 per episode
Includes transitions, lower thirds, audio cleanup, and mild colour correction
Premium Edit $400 per episode
Fully polished with colour grading, sound design, animated intros/outros, and any additional graphics requested

Social Media Short Format Videos

Single Social Reel $75 per reel
3 Reel Package $200, save $25
5 Reel Package $325, save $50

Branded Graphics & Title Sequence

Standard Package $300, one-time fee
Basic animated intro/outro sequence with title and lower thirds
Premium Package $500, one-time fee
Custom-designed intro sequence, branded colour scheme, logo animations, and lower thirds

Full Podcast Production & Publishing Package

Full Podcast Production Service

$600 per month for weekly podcasts, or $200 per episode for ad-hoc publishing. In addition to podcast production rates.

Includes all post-production tasks, metadata optimisation, and distribution to YouTube, Spotify, Apple Podcasts, and more
Best For: Clients wanting a hands-free experience from recording to publishing

Additional Support

Seasonal Marketing Strategy Session

$250 per session

A one-hour consulting session with an Innovate Media strategist to help clients align their podcast topics, episode structure, and promotional content for optimal reach.

Complete Content Repurposing Package

$750 per season

Turn each episode into a blog post, social media highlights, and email copy for an integrated content campaign.
Inclusions: 1 blog post per episode, 1 social media short-format video to post on LinkedIn, Facebook and/or Instagram

Our 3m x 3m Podcasting Studio Booth can be set up with your own decor, or ours.

BOOK A CHAT FOR MORE INFORMATION

Tour our Sunshine Coast Video Studio Space

Can you find the Easter Egg? Let us know when you enquire… 😉

Why Your Business Needs a Video Podcast for Marketing Success

Businesses are constantly exploring innovative ways to engage with their audience. Video podcast production has emerged as a game-changing strategy for businesses looking to amplify their marketing and content efforts as part of a multi-tiered strategy. Here’s why your business should consider this powerful medium.

The Rise of Podcasting in Business Marketing

A Growing Audience Base

Podcasting has seen exponential growth, with millions of listeners tuning in globally every week. The addition of video podcasts expands your reach even further by catering to visual learners and enhancing accessibility through platforms like YouTube and Vimeo.

Building Strong Brand Authority

Video podcasts allow businesses to showcase their expertise, engage in industry discussions, and interview thought leaders. This positions your brand as a credible authority in your niche, building trust and loyalty among your audience.

Content Repurposing Made Easy

Multiple Content Streams

With video podcasts, you’re not just creating one piece of content. Episodes can be repurposed into blog posts, social media snippets, infographics, and more, maximising the return on investment for your production efforts.

Evergreen Value

Podcast episodes, especially those addressing timeless topics, can serve as a long-term resource for your audience. This evergreen content ensures continued engagement and traffic over time.

Engaging Your Target Audience

Deep Connections Through Storytelling

Unlike traditional advertisements, video podcasts offer a narrative-driven approach that resonates emotionally with your audience. Storytelling fosters a deeper connection and helps your brand stand out in a crowded market.

Visual and Audio Appeal

By combining visuals and audio, video podcasts cater to different audience preferences. Whether your audience prefers to watch or listen, your content becomes more versatile and inclusive.

Boosting Social Media Presence

Shareable Micro-Content

Video podcasts are a goldmine for creating short, impactful clips perfect for social media platforms. These bite-sized highlights can drive traffic to your full episodes and increase engagement on platforms like Instagram, Facebook, LinkedIn and TikTok.

Trending in Search Algorithms

Video content is highly favored by social media algorithms. Sharing video podcasts increases your chances of appearing in users’ feeds, improving visibility and attracting new followers.

Enhancing SEO and Online Discoverability

Search Engine Optimisation Benefits

Posting your video podcasts on platforms with strong SEO practices, like YouTube, boosts your discoverability. Adding transcripts and optimised descriptions further enhances your chances of ranking for relevant keywords.

Building a Digital Footprint

A consistent video podcast strategy ensures your brand is omnipresent across multiple platforms, reinforcing your digital presence and helping you dominate your niche.

Cost-Effective Marketing

Long-Term Investment

While producing video podcasts may require upfront investment, the returns in terms of audience engagement and brand loyalty are immense. Each episode continues to add value long after its release.

Scalable Production

Start small and scale up as your podcast gains traction. This flexibility makes video podcasting accessible to businesses of all sizes.

Tapping Into Collaboration Opportunities

Expanding Your Network

Video podcasts create opportunities to collaborate with industry experts, influencers, and partners. These collaborations can open doors to new markets and audiences.

Cross-Promotion Potential

Guests and collaborators are likely to share episodes with their audiences, boosting your reach and credibility without additional effort.

Staying Ahead in a Competitive Market

Innovating Marketing Strategies

Adopting video podcasting early positions your brand as forward-thinking and adaptable. This competitive edge can make all the difference in an oversaturated market.

Strengthening Brand Identity

Through consistent themes, topics, and visual branding in your episodes, video podcasts reinforce your brand’s voice and identity.

Get Started on Your Video Podcast Content

Video podcast production isn’t just a trend—it’s a strategic move to elevate your marketing game. From building stronger audience connections to enhancing SEO and creating diverse content streams, the benefits are undeniable. Embrace video podcasting today to amplify your brand’s reach, authority, and engagement in ways you never imagined.