Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
There is no question that video is by far the most effective marketing tool for any business. However, the challenge lies in producing attention-grabbing, and aesthetically pleasing videos. Videos executed well tend to get more attention from your audience and could potentially increase ROI. So, in this article, I am sharing five tips to promote your video content.
Using a happy human face as a video thumbnail
Ever heard of the saying “Don’t judge the book by its cover”? The reality is, people in general do judge what they instantly see before finding out in detail what it is about. The same principle goes for video thumbnails. People are more likely to click on a video that looks interesting at first glance.
People relate to people and people buy from people. Your audience will relate more with your video content if they see a human face rather than a picture of a product. The Science of Smiling by Charles Darwin says “Smiling is the outward manifestation of happiness and serves to begin to connect us to others.” So make sure to wear a smile and use that frame as an eye catching thumbnail for your video.
Make use of ad campaigns
We cannot hide the fact that more eyeballs are into Facebook, Instagram and Tiktok these days, so what better way to promote your videos than to boost your videos on these platforms with paid ads. Social media platforms like Facebook and Twitter now have the ability to allow users to create an ad campaign within the platform. So, set up a video ad and link it to your website or sales page.
Make your video content shareable with a share button
When you have relevant, interesting, entertaining or beautiful video content, people will most likely share your video with others. So get other people to promote your video content by making it easy for them to share your content. Add a Share button on the platform you have chosen to publish it on. You’ll never know your video might go viral in no time at all.
Ask your friends to share your video content
When it comes to promoting your video content, your most supportive audience will be the people closest to you – your friends, family, and peers. Don’t be shy. Ask them to share your video across their contacts and pay it forward by doing the same when it’s their turn to ask you.
Use your video content in your emails
Who wants to read long, boring, and text-only emails? I am definitely not one of those. Emails are more interesting when paired with images and videos. A study conducted by Wistia reveals that adding video thumbnails within emails resulted in a 300% increase in clickthrough rate. This means you will have better conversion rates and lesser bounce rates in your email marketing.
Not sure what sort of videos to create or how?
We offer content planning and strategic advice on how to best leverage video to grow your business, as well as the production aspects. Have a look at our services page https://innovatemedia.com.au/video-marketing-services/ to guide you.