Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
Are you struggling to develop fresh content ideas for your video marketing?
In this article, we’ve listed out six content marketing ideas for your video marketing strategy that any business can take advantage of.
1 – Featured Products
Have you released a new product or new service? This is a perfect opportunity to craft together a video presentation outlining the new development. You can create product demos or animated video presentations highlighting the strengths and features of your product or services. Upload your content on video platforms like Youtube or Vimeo to share on your website, and upload the videos natively to each of your social media accounts for maximum exposure.
2 – Instructional Videos
When you are done putting together a video for your featured products, then it’s time to come up with instructional videos on how to use that product. How-to videos will not only help your customer learn how to use your products but will also allow them to see how useful and user-friendly your products are. You can also create videos offering helpful tips to preserve the lifespan of the product.
3 – Video Testimonials
Do you have happy customers raving about your products? Ask them to record a 30 second to 1-minute video on how they feel about your product. Compile all video reviews and create a video presentation from it. Another option is to gather screenshots from customers reviewing your product and convert it to a video presentation. Either way works.
4 – Video Invitation
If you have a services business such as coaching, you may have an event or webinar offering your course. An Invitation to the event in the form of video is a great way to add a personal touch to your target audience. You can also insert the video into your email marketing to make it more personal and gain more traction.
5 – FAQ Videos
Whether you are offering a product or service, frequently asked questions are inevitable. Compile all the common questions and come up with a video answering each of those questions. It will be a time-saver for you and your customers can move a prospect down the sales funnel quicker.
6 – Holiday or Birthday Video Greetings
Another way to make more meaningful connections with your audience is to send out holiday greetings which adds a personal touch. Video holiday greetings helps establish stronger connections to your current customers and promotes new ones too. If you capture birthdays in your CRM, a quick personalised birthday video message can make a client feel valued.
These are just some quick video marketing content ideas you can choose from and some of them work well as a low budget, DIY, shot on your phone style. Start making videos for your business today!