Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
Our Creative Director, Ben Amos had the pleasure of chatting with Ramon Ray of ZoneofGenius.com during Social Media Marketing World 2024 in San Diego earlier this year. Ramon is a highly sought-after keynote motivational speaker and the founder of ZoneofGenius.com. His expertise is in the area of personal branding and is the acclaimed author of “Celebrity CEO,” a guide for entrepreneurs seeking to cultivate their personal brand.
During the interview Ben emphasised the importance of a strategic approach to video content creation. His key insights revolved around understanding the audience at a profound level, aligning video content with specific business goals, and leveraging the often-overlooked potential of sales-oriented videos. Ben highlighted the significance of personalisation in sales videos, which can humanise interactions and effectively address objections and enhance the likelihood of conversion. Through his video marketing expertise, Ben emphasised that video is not just a marketing tactic but a powerful tool for building meaningful connections and driving tangible results in business endeavours.
Below is the summary of the interview and a link to the original article.
A Summary of Ben Amos’s interview with Ramon:
In today’s digital landscape, video is king. Every business knows they need to be using video, but simply creating videos without a strategic approach is just “noise before defeat”, as the ancient Chinese military strategist Sun Tzu would say. To extract real business value from your video efforts, you need a comprehensive video marketing strategy.
Click on image to watch the full video interview
Know Your Audience
The foundation of any effective video strategy starts with deeply understanding your target audience. “You need to know the individual person who is going to sit down, click play on that video, and get something out of it that moves them closer to buying from your business.”
Going beyond just demographics, you need to get inside the mind of your ideal customer. What are their pain points, challenges, desires? What content will capture and keep their attention from start to finish?
Define Your Goals
The second critical element is clearly defining what you want to achieve with your video efforts. You need to link your video goals to tangible business objectives and map them to the customer journey.
At different stages, your audience has different mindsets. Early on, they are focused on emotional needs. As they get closer to purchasing, rational factors like pricing and features become more important. Your video strategy should account for this by aligning content to where the viewer is in their buying journey.
The Underutilised Opportunity: Sales Video
While many businesses concentrate on more glamorous marketing videos, there is so much underutilised potential in leveraging video for sales enablement.
Personalised video can humanise interactions and overcome objections when prospects are close to purchasing. Things like:
- Quick selfie-style videos sent over LinkedIn/email to warm up a sales conversation
- Addressing common objections and hesitations through video
- Product videos/demos that make your solution come alive
Video is powerful for humanising connections rather than just being another marketing tactic.
Here’s the link to Ramons Ray’s original article on Zone of Genius: https://zoneofgenius.com/video-marketing-tips/
Are you feeling inspired to take your video marketing to the next level with a real strategy behind it? Have a look at how we work as partners with our clients to drive the results they need.