Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
There are two factors at play when it comes optimising your videos to get them seen by the right people at the right time online – Audience and Algorithm. In this blog post, I’m going to be sharing how to get these factors under control by establishing Expertise, Authority and Trust through your video strategy.
Have you heard about the EAT concept from the guys at Google? We’re not talking about what they have for lunch though. The EAT acronym comes from the handbook that is used for training people who evaluate the results returned by Google’s search algorithms. Yes, real human people who form a critical part of Google’s search algorithm.
EAT stands for Expertise, Authority and Trustworthiness. These three concepts are what Google’s humans are looking for in improving its search algorithms. You can’t ignore them. So, I’m going to give you the core of each one, and what you need to do to improve your EAT.
The important thing about these three concepts is that they are effectively human ranking factors, so in my opinion when you nail these three things in your video marketing, you’ll be getting your content set up for success with both the algorithms and the audiences you want to reach.
Let’s break down the acronym.
E-xpertise
Expertise is about ensuring that you can demonstrate you are an expert in your niche. Sure, if you have formal qualifications then make sure you promote these. But simply by providing useful and regular content that hits the mark in your niche area, you are demonstrating that you know what you are on about.
Whilst having a well-designed web page is great, if everything you have to say can be summed up in your web page, then perhaps you’re not the expert that you thought you were. Well, that’s how Google is likely to see it anyhow. Without regular content pushed outbound from your brand and engaged with in multiple places online, it’s unlikely that you’re going to be able to tap into the second area of Authority.
A-uthority
Authority builds on Expertise. It’s all about the shift from being an expert without an audience, to an expert recognised by a large audience. At its core, Authority is what builds over time as more and more people view, share, link to and embed your content. As this happens, it becomes clear to both Google and your audience that you are not just a self-appointed expert. Instead, you are an expert who speaks with recognised authority in your niche area. The only way to build Authority is to ensure that you meet the final part of the EAT concept which is Trustworthiness.
T-rustworthiness
Trustworthiness is what enables you to become an Authority. Like Authority, Trustworthiness can only be established over time. It is also connected to Expertise as it will only develop as people can see that you really know what you are talking about and that what you are saying is enriching and valuable to their lives. Trustworthiness is what enables you to become an authority and is a result of engaging and enriching content.
The EAT concepts become most beneficial when you have embraced a personal branding approach. Because the heart of personal branding is about connecting you and your brand in a personal, valuable and trustworthy way.
This is where strategic online video content can really impact on your brand visibility online. By using video consistently, authentically, and with a value-based human connection approach, you’ll be pushing out great content that will become a significant signal to Google to positively rank your brand in search results.
Now, it’s important to recognise that this whole concept of EAT is by no means the be all and end all when it comes to how Google looks at your brand online. There are countless other important signals that determine ranking of your website and your videos which we won’t get into in this post.
However, for businesses that deal with potentially higher risk content – those that Google determines as being related to Your Money or Your Life – that is, pages or channels that can affect someone’s health, happiness, safety, or financial stability such as financial, health, investing, retirement, law and so on – this is where content needs to have significant focus on demonstrating Expertise, Authority and Trust. This concept simply can’t be ignored.
So, how are you delivering content that positions you as the trustworthy, authoritative, and expert in your field?
Innovate Media offers powerful brand story and client testimonial (case study) social media video marketing packages for businesses on the Sunshine Coast and across Australia. Check out these services we offer and see which suits your needs https://innovatemedia.com.au/video-marketing-services/