Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
Why do we hate seeing and hearing ourselves on video? In this article, I’m going to break down the top 3 reasons why you probably hate watching videos of yourself and how to get over it.
I’ll be sharing some tips on how you can get more confident seeing and hearing yourself on camera, because I know when most of us first see ourselves on camera or in photos, or hear the recording of our own voice, we cringe, and there are 3 very real scientific reasons why that is.
First of all, the fact is, the version of you that you see on camera is actually not the real you. It’s not the version of you that everybody else sees and hears. This is because of three key things and they’re physiological, but also psychological reasons. So let’s break them down.
1 – The Mere Exposure Effect
The first reason is The Mere Exposure Effect, which describes our tendency to develop preferences for things simply because we are familiar with them. For this reason, it’s also known as The Familiarity Principle. This effect was first studied by American social psychologist, Robert Zajonc in 1968. In his experiments, Zajonc tested how subjects responded to made up words and Chinese characters. Subjects were shown made up words and characters a number of different times, and then they were tested on their attitudes towards those characters. Zajonc found that the subjects who were shown these words the most times also responded the most favourably to them. As humans, we’ve evolved to become more favourable to those things that we are most familiar with and it’s actually probably kept us alive. Think back to caveman days, as we were running around the Sahara and we were familiar with the rock being there and the tree being there, the light coming in from the cave mouth, where we took shelter as being a certain way. But if things were different, if it was unfamiliar, then the fight or flight instinct would’ve kicked in, and we would’ve got out of there because potentially we were in danger.
The same thing is happening when we are looking at ourselves on camera. The Mere Exposure Effect and this idea of the familiarity principle responds to the idea that every day we are waking up and looking at a mirrored image of ourselves when we look into the mirror. We get up every morning and we get dressed and we do our hair. And then we look at ourselves and we are familiar with the way that we look. Whether we like it or not, we accept the way that we look. However, the way that we look as perceived by ourselves is actually a mirror image and because we see this same mirror image, time and time again, every single day, we become more familiar with that. We perceive that, that is how we look.
When we’ve recorded video and we watch ourselves back, we’re looking at what people actually perceive us to look like. But to us, we’re used to seeing the mirrored image of ourselves. So the mirror exposure effect actually means that what we see on camera is a slightly different, slightly varied version of what we are used to seeing. The fact is no one’s face is symmetrical. So, the mirror image is slightly, but often imperceptibly different to what we are used to seeing.
2 – We aren’t used to hearing our real voice
The second reason is we’re actually not used to hearing the sound of our real voice and this comes down to a bit of science about how sound travels into our ear canals. As we speak, the air travels out from our vocal chords and through our lips and mouth out through the air, via a process called air conduction through to the ears of the person listening or the microphone on the recording device that we’re being recorded on. What we actually hear in our own heads is a combination of air conduction, which is the voice coming out of our mouth and into our own ears and combining that with conduction. That is our voice is resonating within our own skull within our own bones, within our head. So our ears internally are hearing a combination of the sound that’s reverberating around our head and the sound that’s coming through air back into our ear canals.
The way we perceive our voice is often a little bit deeper with more resonance and at a deeper tone than what we actually sound like. When we listen to the recording of our voice back on video, or on a recording of some sort, then often we have that cringe factor, and we turn to someone and say, do I actually sound like that? And yes, you do actually sound like that. The Mere Exposure Effect is also at play here because as we hear ourselves talk every single day, we’re hearing that internal version of our own voice. So we become more familiar with that. And therefore, we favour that tone of our voice more than the real tone of our voice, which we hear playing back to us on video.
3 – Confirmation Bias
Thirdly, why we often hate seeing and hear ourselves on camera is something called Confirmation Bias. Confirmation Bias is the idea that we have a tendency as humans to search for, interpret, favour and recall information in a way that confirms or supports one’s prior beliefs or values.
What that means effectively is we see and hear what we expect to see and hear. If we go into a video shoot being self-conscious about the way our hair looks or our skin, or maybe we’re feeling internally that we’ve put on a bit of weight. So, what are we going to focus on when we look back at the video? Absolutely that. We’re going to focus on those things that confirm our biases towards our own opinion. Whether it be fact or whether it just be in our heads, this idea of Confirmation Bias means that we’re often subconsciously thinking about things or responding to things in a way that factually often isn’t even true.
Conclusion
So, how do we overcome this fear of seeing and hearing ourselves on camera? Well, the reality is, despite the physiological and psychological reasons that we now understand, the most practical way to get over this fear is to simply take imperfect action – by doing, by showing up on camera and by getting used to seeing and hearing ourselves on video.
The fact is The Mere Exposure Effect can be used for good instead of evil. So, we’ll end up getting used to and familiar with the version of us that we see on camera. Which is the same one that everybody else sees when we show up in life. We can overcome this fear of being on camera and seeing ourselves on camera, which in many cases are unfounded fears in the first place.
Innovate Media offers powerful brand story and client testimonial (case study) social media video marketing packages for businesses on the Sunshine Coast and across Australia. Check out these services we offer and see which suits your needs https://innovatemedia.com.au/video-marketing-services/