HR Recruitment & Brand Awareness:
Sports and Spinal

Client: Sports & Spinal
Project: Brand Awareness & HR Recruitment Videos

Sports and Spinal is one of the largest Allied Health service providers in Queensland. They approached Innovate Media recently to create a set of videos to promote their brand and drive staff recruitment opportunities.

From the one filming session, the key messages drawn from the various interviews were separated into ‘patient focus’ and ‘recruitment focus’ content. With careful message planning and question scripting in the pre-production phase of the project, we were able to produce two separate videos for different target audiences and purposes from a single, half-day shoot.

The main videos were then cut into a series of social media videos, Facebook advertisements and website video elements.