Franchise Brand Awareness & Education:
Auto Leaders

Client: Auto Leaders Group Franchise
Project: Franchise Brand Awareness & Customer Education

Auto Leaders needed to increase their connection to a wider geographical marketplace. As a franchise model, Auto Leaders have automotive workshops located across South East Queensland. They also wanted to educate their prospective audience about Auto Leaders’ numerous services.

Each Auto Leaders workshop is owned and operated by a different person. The result? Each store has a unique story to tell. All franchises provide the same high quality service offering and support under the Auto Leaders brand. However, each store has a local market and provides its services through its unique store owners leadership.

Auto Leaders also realised there is still confusion around their automotive service offering. And in particular, some of the specific offers that Auto Leaders provides.

Innovate Media worked with Auto Leaders to create a series of brand awareness marketing content videos for each franchise location, capturing the unique story that each owner brings to their workshop and client testimonials. Potential clients can also learn about the great services of Auto Leaders through their educational videos. These were shot at each Auto Leaders workshop location.

The main full length videos were produced for their website, with additional cut down variations and formats created for social media posts and paid advertising placements.

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