Brand Awareness & Tutorial Videos:
CaNibble

Client: CaNibble
Project: Brand Awareness & Tutorial Video Production

The CaNibble Professional Nibbler is a drill attachment that converts a standard electric or air-powered drill into a powerful metal cutting tool. It allows the user to cut complex profiles, straight lines, and circles in sheet metal and other thin materials without creating distortion or sparks. There are many ways to use it so the best way to demonstrate the correct and safe usage of a tool like this would be through a tutorial video.

Over five years ago, Innovate Media created brand awareness videos for CaNibble to launch their brand into the US market. These featured an American voice over talent and style of production. (Original video shown on the left)

Recently, to re-establish their brand presence in the Australia – New Zealand market, we recreated the original video with Australian voice over talent and styling. (newer branding video shown on the right)

At the same time, to maximise product time and resources, Innovate Media looked after their ‘how to’ tutorial video production.  These involved a series of five, step by step instruction videos ranging from 30 to 90 seconds duration. View all the videos on the live client site at canibbletools.com.au

Want to create a tutorial video for your business, service or product?

book a meeting & let’s chat

Need to create brand awareness for it too?

click here for our brand story packages