Recipe Videos:
Symply Too Good To Be True

Client:

Symply Too Good To Be True is a weight loss and cookbook brand, headed by ‘Australia’s favourite weightloss Mentor’, Annette Sym. Her brand features a massive back catalogue of low fat recipes, cookbooks, mentoring program, weight loss shakes and cooking equipment, all promoted via her website, active YouTube channel and multiple social media platforms.

Requirement:

Innovate Media produced a Brand Story video for Symply Too Good To Be True in 2018, capturing the WHY, WHO and HOW of Annette’s business. With that successful brand awareness project under our belt, Annette’s team returned to Innovate Media to create a series of top-down view instructional recipe videos specifically developed for Instagram’s square format.

The same cooking demonstration videos were then cross-published to launch Symply Too Good’s Tik Tok account for the younger target demographic, as well as her original 29,000 following on Facebook.

Video content marketing is an obvious choice for a brand with a highly visual product and multiple DIY steps that can be documented as easily digestible, short-form social media video posts.  As such, a solid video marketing strategy plays a large part of Symply Too Good To Be True’s overall marketing plan.

Shown below are some of the original social media posts.