Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
Every business wants loyal customers. They’re like the lifebuoy in the stormy sea of competition, helping you stay afloat. With endless choices, it’s tough to keep folks interested, let alone devoted.
But what if we told you there’s a simple solution to keep clients onboard and loyal to your business so they keep coming back for more? Imagine using videos to connect with your customers on a whole new level. Video outreach has a proven track record of being super attention-grabbing online, but here’s the cool part – personalised videos pack an even mightier punch compared to generic ones. Let’s dive into the nitty-gritty of how you can boost customer loyalty using personalised videos, one touchpoint at a time.
Why Videos are the Best Tool to Boost Customer Retention
Marketing videos aren’t just about reeling in leads to grow your business; they’re also a secret weapon for customer engagement.
Using them doesn’t only raise the chances of a purchase; it stirs up excitement and eager anticipation, and – at the other end of a sales journey – can lead to fantastic word-of-mouth recommendations and online reviews.
If you’re looking to show your existing customers that your product or service is the real deal, video content could be your golden ticket.
Videos wield an incredible ability to capture attention and spark emotions, ultimately fostering trust in your company’s mission. And here’s the bonus round – they can position you as a bona fide expert in your industry!
Moreover, video is a powerhouse when it comes to delivering valuable information in a short, easy to understand way. It can shed light on topics such as how a product or service operates or demonstrate benefits or user tips, all of which pique consumers’ curiosity.. It’s like a vote of confidence about a brand.
Five Strategies for Boosting Customer Retention with Personalised Videos
1 – Warm Welcome with Personal Video Greeting
Start things off by sending your new customer a personalised video greeting introducing yourself. This small gesture is a game-changer. It makes them feel genuinely welcomed, rather than just another name on your contact list.
Remember, making someone laugh is often the key to unlocking their enthusiasm and getting that resounding “yes!”
Vidyard offers the flexibility to create videos ranging from 30 seconds to 1 minute. The key here is finding the sweet spot – an intro that’s concise enough to retain viewer interest, but substantial enough to leave them feeling it was worth their while to have watched it.
Aim to introduce yourself within the first 5 to 10 seconds of the video. This not only piques their interest but also ensures they stay focused on the message you’re about to deliver.
Personal introductions are vital, especially when you’re sharing a new offer or updating customers on a product. Your unique voice, tone, and mannerisms are all part of your personal brand. Treat them as such! By doing so, you’ll keep customers in the know about what’s happening with your brand, and that’s a surefire way to strengthen customer loyalty.
2 – Acknowledge and Celebrate Your Loyal Customers
Give a video shout-out to your standout clients, the ones who’ve truly been a driving force behind your company’s growth. Crown them as “Customer of the Week” or “Customer of the Month.” Create personalised videos to share their stories on social media or through email – it’s a fantastic way to show your appreciation and strengthen customer loyalty.
Up your referral game by crafting videos that come bearing gifts – think small discounts or product giveaways. You can also set up loyalty programs that consistently reward and appreciate your customers.
One of the most potent ways to promote your brand and cultivate trust is by sharing authentic customer stories. These narratives not only highlight the real value of your product or service but also underscore the authenticity of your brand.
3 – Transform Customers into Brand Ambassadors Through Referrals
Instead of burning through your marketing budget, why not tap into the power of your current customers? Send a video that encourages them to become brand ambassadors. When a customer invests in your product or service and then shares it with their friends, they’re essentially promoting your brand for you!
Promoting customer referrals is a cornerstone of effective marketing. Don’t underestimate the potency of word-of-mouth recommendations, especially when they happen in person. And if you’ve got a customer loyalty program in play, this strategy can work wonders for supercharging your word-of-mouth marketing efforts!
4 – Seek Customer Advice and Act On It
It’s an age-old adage, but it holds true: the customer is often right. When someone has invested in your company’s products and services, it’s your duty to listen to them.
Send a video that asks for feedback or advice and seriously consider it for the next review or improvement phase. Sometimes, simply listening can uncover solutions to problems that might otherwise have gone unnoticed.
Remember, customers are the lifeblood of your business. When they point out issues, address them promptly. Share the improvements you’ve made through engaging videos with clear illustrations, making customers feel personally connected to your brand.
5 – Tailor Unique Experiences for Every Customer
Exceptional customer service involves providing various avenues for users to connect with you.
The golden ticket to fostering customer loyalty lies in live chat and social media channels. These platforms offer immediate assistance and interaction.
Adding a live video chat plugin to your website is a fantastic tool for assisting customers in real time while they’re researching your business. It not only enhances the customer experience but also simplifies matters for both customers and representatives.
Investing in affordable and effective customer service video chat tools and extensions can go a long way in ensuring a smooth and responsive customer service experience for all parties involved.
Takeaway
Boosting customer retention is a core strategy for any business and a great experience is what makes customers remain loyal. A customer with poor experiences won’t come back to your brand regardless of what you do.
Making a customer feel valued, heard and proud of your service using the personalised features of video marketing encourages that customer to return in the future.
If you would like help creating a marketing strategy that involves personalised videos, contact us today.