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Get ready to supercharge your social media game because we’ve got some exciting news! Our very own Ben Amos will be taking to the stage for a second time at Social Media Marketing World in San Diego, California in February 2024! This time he will be hosting a dedicated video strategy professional development workshop.
What’s the Buzz About Social Media Marketing World?
Social Media Marketing World is the marketing industry’s megaconference. It is THE event for anyone passionate about social media marketing. Whether you’re a marketer, business owner, or just a social media aficionado, this event in the sunny city of San Diego, California, USA is where you need to be. It’s the ultimate convergence of industry leaders, thought-provoking speakers, and a vibrant community of professionals eager to stay ahead in the ever-evolving world of digital marketing. There are also live streamed and recorded sessions for virtual access.
Why Ben Amos? Because He’s the Real Deal!
Ben is an expert in video strategy and dedicated to assisting creatives, marketers, and entrepreneurs in connecting with their ideal audiences through the power of video. As well as running Innovate Media here on the Sunshine Coast, over the years Ben has built a reputation as a leader in video marketing strategy globally via his Engage Video Marketing Podcast and is honoured to have been invited back to present at this industry-leading conference in the USA.
Ben Amos’s Video Strategy Professional Development Workshop
In 2024, the importance of video in business growth can’t be ignored. However, with the digital landscape inundated with content, producing videos without a well-defined strategy risks them being lost in the noise and failing to return on your investment. It’s not just about creating; it’s about using video strategically for tangible business results.
In this workshop, Ben offers a deep dive into the essentials of effective video strategy. This workshop isn’t about the how-to of video production, but rather the planning and alignment with business objectives to ensure your content resonates throughout the customer journey and is set up for success for your business.
During this workshop, attendees will:
- Understand the distinction between creating ‘video for video’s sake’ and strategic video planning.
- Uncover the 7 core elements integral to a successful video strategy.
- Walk through a simple but highly effective framework for developing a tailored video strategy that aligns with specific business goals.
- Learn methods to secure organisational buy-in (and budgets) for a cohesive transition from planning to execution.
Key Takeaways:
- Insight into the components of an effective video strategy for business regardless of industry.
- A structured, and repeatable template to guide future video planning endeavours.
- A process you can use immediately to either plan your next strategic video, or a comprehensive full-year video strategy across your organisation
Preparatory Work:
While no prior preparation is mandatory, attendees are encouraged to come with a basic understanding of their business goals and target audience. This will allow for a more personalised and productive workshop experience.
So get ready to elevate your video strategy in 2024 now.
Choose Your Experience:
In-Person Magic in San Diego for the full 3-day conference: Join the live event for an immersive experience. Network with industry pros, participate in Q&A sessions, and soak up the wisdom of seasoned experts in the business industry Hurry, seats are limited!
Hands-On Workshops: Take your skills to the next level with personalised guidance from Ben and other industry leaders. Tackle real-world challenges and walk away with actionable strategies to implement immediately.
Livestream Access: Can’t make it to San Diego? No sweat! Grab a livestream pass and enjoy sessions in real-time from the comfort of your desk.
‘On-Demand’ Recorded Sessions: Busy schedule? No worries! Purchase access to the recorded sessions and binge-watch all the invaluable content at your own pace. This is the ideal pass for Innovate Media’s Australian clients to experience one of Ben’s workshops.
How to Snag Your Tickets:
Head over to the official Social Media Marketing World 2024 website to explore ticket options and secure your spot. Act fast because these tickets are flying off the shelves!
Don’t miss out on this incredible opportunity to transform your overall social media strategy. Join Ben at Social Media Marketing World 2024. The full event runs February 18 to 20, 2024.