In marketing, our goal is to move someone closer towards a conversion right? It’s not about coercion, force or trickery… but rather engaging the target audience in the right way to move them towards making the decision to buy themselves. And for that… we need to better understand why people buy.

I’ll unpack this marketing psychology idea deeper in this extract from my presentation from Social Media Marketing World 2020.

So – when you’re planning your video marketing strategy – or any strategic marketing at all really you need to be considering the psychology of your audience and where they are at for any given time in their relationship with you and your business.

So you don’t go around slapping your potential customers in the face.