Understanding video analytics in a video marketing strategy can be one of the most confusing and potentially overwhelming part of doing video strategically for a business.
However, if you don’t pay attention to the metrics that matter you could be making serious mistakes or missing out on a massive opportunity with your videos.
In this video I’m breaking down for you the 5 key ‘buckets’ of metrics that are available to you across different video platforms, some of the main data that you’ll be measuring in each, and which bucket should you be paying attention to at any given stage of your video marketing funnel.
YouTube Analytics, Facebook Analytics, Google Analytics…. every platform has it’s own available data so without understanding which data to pay attention to and why, then it can be very overwhelming.
If you’re interested in diving deeper in to video strategy and how I help video producers transition into being confident video strategists then this video will give you an insight into how I do that.
Hit me up in the comments? How are you measuring success in your business?