Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
Whether it’s for an email newsletter, 1:1 prospecting, a sales email, customer support or just send a video in email to your mum, getting your video embedded properly into your email can be frustrating.
In this article, I’m sharing my favourite three ways to get your video seamlessly embedded into the body of your email so that the recipient simply has to click ‘play’. You can’t just attach a video directly to an email and make it play, so there are a number of workaround tricks that make the whole process seamless for your email recipient.
First of all, what you DON’T want to do is try to add the video as an attachment. Unless it’s a super small file (under 10mb) then it will be rejected or bounce back. Maintain the quality of your video. Don’t try to compress it so it’s small enough to email as an attachment.
Sure you can just include a link to the video in the text, but that’s not very engaging, and as someone skims an email they are likely to miss it entirely. If you want to ensure your video gets noticed in the email and actually played, then you’ll want to step it up a notch or two and I’m going to break it down to 3 easy ways (although there are many other ways to do this depending on your email platform).
Screenshot from YouTube and hyperlink
- Upload the video onto any video platform, such as YouTube. It can be a public video or set to unlisted.
- Select your video thumbnail or upload a custom thumbnail.
- Next, screenshot the thumbnail with the play button overlay visible. My preferred way to do this on YouTube is to click on the share button, then select ‘Embed’, which displays the clean thumbnail with the play button overlay visible and it’s easy to simply screen shot from there.
- Hit shift + command + 4 on a mac OR windows key + shift + S on a PC.
- In the body of the email, place the thumbnail image, resize it as needed and create a hyperlink from that image to where is the video is hosted.
A good tip is to add a text hyperlink underneath the thumbnail, to make it clear that there is a link and avoid any issues with blocked images etc.
Giphy capture and hyperlink (windows RecordIt)
Much like the first approach this next one steps it up a notch to make your video thumbnails so much more enticing and clickable. After all, if you send a video in an email and it never gets clicked or watched, what’s the point?
- Once again your video needs to be uploaded to a video platform. For this example let’s use YouTube again.
- Instead of taking a static screen shot, we’ll be capturing a short section of the video as an animated gif.
- Use Giphy capture app on Mac or RecordIt for Windows
- Find an engaging 3-6 second section. Cue it up and capture it using the app.
- Trim as needed. Tweak the settings. Export the gif.
- Embed the gif into your email body as before and hyperlink out to the video platform
Vidyard
This last technique really steps it up a notch using a third party video tool to handle the video embed, linking and playback which allows some valuable additional features such as click tracking and video engagement analytics.
- My go-to tool for this is the free Vidyard screen recorder or extension.
- Either record directly through the plugin OR upload the video you want to send to your library.
- Click ‘share’ and I usually select ‘share thumbnail and link’
- Paste this into your email body and you’re all set.
When a recipient clicks on the animated thumbnail or the link they’ll go directly to the video on your Vidyard player page.
Note that you can do this for an unlimited amount of videos on the Vidyard free plan, but for a small upgrade cost you can get deeper insights and analytics into who watched the videos, and for how long, more customisation of your player page and so on.
So try out these tools to make sending videos via email easy peasy!
Final Tip: Include the word “[Video]” in your subject line to get a better open rate.
Innovate Media offers powerful brand story and client testimonial (case study) social media video marketing packages for businesses on the Sunshine Coast and across Australia. Check out these services we offer and see which suits your needs https://innovatemedia.com.au/video-marketing-services/