Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
There is no doubt that the use of video is more impactful and effective when it comes to marketing your business.
It is by far the most effective way in getting your message across your audience and encourages more engagement. Since the pandemic, the rise of videos has increased significantly whether it be for entertainment, personal use, or business presentations. In this article, we will be sharing how Meet the Team videos can humanise your brand, provide familiarity and encourage engagement across your target audience.
What is a Meet the Team video?
A Meet the Team video introduces the various team members of your company to your potential clients or customers. It can cover their professional background, interests, what makes them tick, or anything that describes their personality. These days, customers are more interested to know about the people behind your brand, which gives them an avenue to associate and connect with it on a human level. Sharing the humble beginnings of your business and the people working behind it gives it a relatable touch.
What makes Meet the Team videos effective?
Videos are significantly more impactful and memorable than written messages. The information conveyed through videos are not only more engaging but also have the potential to yield higher conversion rates. According to Visual Teaching Alliance, approximately 90% of the information sent to the brain is visual, and this type of content is processed 60,000 times faster in the brain than text.
Creating Meet the Team videos allows you to showcase your team’s accomplishments while providing potential clients with compelling reasons to choose your company for their needs. It is helpful in building trust and allows you to highlight why your company is the ideal choice for them.
What are the advantages of having a Meet the Team video?
Let’s all be honest here, we all want to know the names behind the brand. People are more interested to know who are the people behind the products or services they buy, rather than just a mere logo of the company. Allowing customers to get a peek of who’s behind your products or services creates a personal connection with you and helps you establish your brand.
Showcasing your team will help customers get an idea of who they need to speak to in certain situations. It makes it easy for them to approach the right people for a specific issue. Nobody wants to get passed on from one person to another. It’s a time-saver for them and helps you streamline the workflow of your team.
What content should go into Meet the Team videos?
Include all members of your team in the video. Allow them to introduce themselves and what they do for the company. You can include their skill sets, what makes them decide to work for your company, and maybe share some interesting stories about how they end up working for you. Let their personality shine through these videos. It will not only allow your customers to know them but they will also relate with your team.
Another idea is to give a short testimonial of a situation where your team member was able to address a particular issue or help a customer. This will help build trust especially for new prospects.
Make your videos entertaining, short, and on-point. Nobody is interested in watching a long and boring storyline. Remember that it only takes a few seconds to grab people’s attention, so make sure to consider this in the opening section of your video.
Extend the value of your Meet the Team video
You can repurpose these videos and extend your production return on investment by cutting them into smaller sections and publishing them on your social media accounts as shorter reels or posts with captions. This way, you are able to reach greater audiences who may not have heard of you otherwise..
Meet the Team video summary
Meet the Team videos are effective in building trust and establishing your brand as legit. If done correctly, they can not only harness the power of marketing but also the power of effective human connection.
Where to next?
Meet the Team videos come under the umbrella style of our Brand Story Packages. Have a look there, then get in contact with our team for a specific quote.