Innovate Media - Sunshine Coast Video Production & Video Marketing Agency 39 Google reviews Shannon Lemanski10 October 2024Trustindex verifies that the original source of the review is Google. I was a small business owner that had been trading less than 12-months when I was introduced to Ben at a Caloundra Chamber of Commerce event at Innovate Media. My company specialises in water-from-air technology and as the tech is reasonably new, the first question we always get is “how does it work?” Unfortunately, regardless of how we explained it or what props we used; a lot of our customers just couldn’t visualise how the technology worked. We quickly realised this was one of the biggest bottle necks to conversions, and we needed a reliable way to convey this information to potential customers. Although we’d tried PowerPoint and other online animation tools, nothing was resonating with our audience. That’s how we knew we needed a video – but had no idea of how to make one. Ben and the Innovate team made that video for us – and although we’d heard they were good, the end product was better than we ever could have imagined! After a quick session and having sent over just a few assets, Ben and the team delivered us a first cut that included animation, voice over and awesome stock footage. We reviewed that version, provided some guidance and the final product was delivered to a high standard perfect for our market channels. Now we have an awesome asset for our website, socials and trade shows, that easily demonstrate our customers what the tech is and how it works! Love what the Innovate team do – will be commissioning another project through them soon! Michael Molloy15 August 2024Trustindex verifies that the original source of the review is Google. At dtb! Advertising we have partnered with Ben and the team at Innovate Media on several videography projects, with their attention to detail, expertise, care and support, consistently delivering outstanding results for our clients across Queensland. Clint Wright14 August 2024Trustindex verifies that the original source of the review is Google. We recently collaborated with Ben and the team at Innovate Media on a large project for a medical client involving a range of elearning content and marketing videos. We had worked with them previously and knew they would be the right team for a project that had MANY moving parts. From end-to-end the team was A-1. Planning, scripting, client management, shoot planning, talent, the shoot and edit were seamless. The final videos nailed the brief and are now being used to train medical teams nationwide. Thanks Ben, you're the best and we look forward to working with you again. Clint Eve McIntyre30 April 2024Trustindex verifies that the original source of the review is Google. Fabulous service, very happy! DYFA Plumbing and Electrical24 October 2023Trustindex verifies that the original source of the review is Google. We had Innovate help us with some reels for our social media. Helped us all the way through the process with initial strategy calls, establishing and assisting with content through to the actual filming. Where as plumbers and electricians we needed a lot of help and guidance for the filming! This was greatly appreciated and the production of the reels turned them into professional footage. Thank you to Ben and the team and we are looking forward to getting these out on to all our platforms and producing interest and leads to our company. Gus Olsen9 October 2023Trustindex verifies that the original source of the review is Google. Great Team of people to work with always go the extra mile to deliver quality work and always on time. 👌🏻 Jamie Hallen3 October 2023Trustindex verifies that the original source of the review is Google. We recently used Innovate Media to record a one day health care conference, and engaged their post production services also. We had an excellent experience. They were organised, professional, prompt to respond to queries and the final videos exceeded our expectations. Thanks Ben, Matesse, Liam and team! We are most grateful for your expert assistance. Brad John11 September 2023Trustindex verifies that the original source of the review is Google. Innovate Media's work is outstanding! I would have to say that Ben's work finds a way of capturing the essence and soul of what you want to put out into the world. One of my core values in my business is authenticity and so I thought I would include an 'in the moment' response to my own branding video being finalised. See below; "I know your email said there is no need to reply after approving it. But I just wanted to express how in awe I am of your work, and it means alot. Very grateful and happy about what you have created to represent my practice. This experience has been really amazing. Thanks so much". Jayden Barry11 September 2023Trustindex verifies that the original source of the review is Google. Ben and Matesse were great to work with. They created a video perfectly suited to our scope and delivered promptly. Highly recommend Samantha Price7 September 2023Trustindex verifies that the original source of the review is Google. The Innovate Media Team are fantastic! I am so happy with the results from the Reel Package we just completed. Ben was a great coach though our the whole process and the team were super efficient in editing. I look forward to the next time we work with Innovate.
Client: Developmental Therapies
Project: Video Marketing Partnership
Developmental Therapies, a paediatric therapy clinic on the Sunshine Coast, first engaged Innovate Media’s video marketing services in mid 2023. From the outset, they recognised the value of video marketing and saw the opportunity to have a structured, guided approach replace their ad hoc marketing activities. With regular, new client referrals already in hand, the initial goals for their marketing video strategy were focussed on providing information to new referrals so they could identity if Developmental Therapies was the right therapist for them, and then guiding those new clients through the onboarding process to set expectations and foster solid long-term client relationships. This clinic also needed a more efficient way to triage the new client referrals which were requiring excess administration and specialist staff resources.
Prior to doing our marketing with Innovate Media, I would say that our marketing plan was really ad hoc. We would post intermittently on Facebook, but it would really just be about topics that we thought were exciting at the time or other companies were sharing and didn’t have a lot of structure or direction for the business.
– Paula Beall
Director, Developmental Therapies
About this Client
Developmental Therapies is a registered NDIS provider of physical therapy to children from birth to 18 years old. Their experienced physiotherapists help children with disabilities, developmental delays and learning difficulties with individual and group therapy classes. They are based in Minyama on the Sunshine Coast, Queensland.
A Video Marketing Partnership begins
Developmental Therapies realised that video marketing couldn’t be a one-time project. To fully integrate video into their marketing and see lasting results, an ongoing partnership was necessary. By choosing Innovate Media’s monthly Video Marketing Partnership, Developmental Therapies can continually add new video content to their website, social channels and campaigns. It ensures their video library stays fresh, engaging and optimised for conversions and also enables them to adapt their video strategy to any new goals and campaigns. Their monthly video partnership provides the flexibility and support for a business that does not have a dedicated in-house marketing professional, or any staff with marketing or social media skills
Initial Goals of the marketing videos
As part of the initial onboarding process and preparation for their marketing videos, we identified Developmental Therapies’ main goals:
- Better triaging incoming referrals as the right fit for their therapy
- Streamlining the new client onboarding process
- Retaining new clients and fostering the relationship to turn them into longer term clients
A critical problem the business immediately faced was the issue of qualifying incoming referrals and answering the repetitive inquiries the admin team received on a daily basis. The questions often needed to be passed on to a therapist who had to call the lead back between client appointments. This was a costly waste of the specialists’ time and meant potentially lost leads if they received an answer from a competitor in the meantime or missed getting called back.
This demonstrated to us that work was first needed on the bottom of the funnel aspect of Developmental Therapies’ marketing strategy.
It’s helped not just from a marketing perspective, but for business growth and how we’re doing things and doing them better.
– Paula
Bottom of Sales Funnel Videos
To meet these main goals, our suggested marketing strategy first focused on bottom of funnel (BoFu) videos designed for the new client onboarding process. BoFu refers to the later stages of the marketing process when consumers are closer to making a purchase decision and are already familiar with the brand or product or service they are interested in. This is where we drill down with information to help a potential customer overcome any objections they have that would stop them from purchasing, choose to purchase, and also help them confirm that their decision to purchase was sound. For the first few months of the partnership we developed these types of video content:
- A series of Parent FAQ (Frequently Asked Question) videos answering common questions new clients and leads had. This allowed admin staff to direct inquiries to the FAQ section of the website, instead of taking a message for a therapist to resolve later.
- A “Welcome” onboarding video explaining to new clients what the initial assessment process was and how Developmental Therapies was different to other providers.
- A “Therapy roadmap” preparation video so new clients knew what to expect as therapy progressed
These videos were sent to clients at set intervals during the first few days and weeks of their therapy journey to streamline their onboarding process.
Middle of Sales Funnel Videos
In the background, during the first few months we guided Developmental Therapies on setting up their social media channels on Facebook and Instagram, and provided training to set up their video hosting site. This laid the groundwork for future video marketing efforts.
The middle of the sales funnel is focused on lead nurturing – providing valuable content and information to warm up leads so they become sales-ready. Social media engagement is the ideal avenue to focus these marketing efforts on. With a focus on MoFo, for the next two months, we curated:
- A series of Team Videos that introduced the individual therapists and support staff. These videos helped showcase the caring team behind the brand and why they were passionate about what they did
- A “See what my therapy session is like” video, which gave viewers a ‘day in the life of’ experience of what was involved in a therapy session from a disabled child’s point of view.
The videos had optimised variations produced to suit placement on the Development Therapies website and social media platforms.
Top of Sales Funnel Videos
The top of the sales funnel is about building brand awareness and generating new leads. This content is shown to audiences who have not heard of a business or service. Shifting into public marketing ‘awareness’ focus, we produced videos promoting Developmental Therapies’ group therapy programs. These videos aimed to boost awareness of the classes and drive new registrations. Over the next few months we produced:
- An ‘introduction to Group Therapy’ video, which featured one of the Dance therapy classes and explained how the children benefited from participating.
- An ‘introduction to Frame Running’ group therapy video
- A series of thought Leadership Reels, featuring the individual specialists presenting a key topic or thought starter in under 90 seconds for Facebook and Instagram
Most recently, we have been producing thought leadership reels featuring the therapists providing tips and advice. These videos will be shared on Instagram and Facebook and used to attract new followers, provide a brand presence and establish the brand as experts in their field.
Results After 7 Months
Over this short period, video marketing has become an invaluable part of Developmental Therapies’ marketing strategy, leading to excellent results. The monthly video strategy and content planning sessions are used not only to flesh out the plan for video content production, but also doubles as a business coaching session where overall marketing strategies are developed and aligned with the plans of the business:
- Smoother onboarding of new clients
- Higher client retention rates
- Increased registrations for their group therapy programs
- Increase in social media followers and engagement
I’d certainly recommend it to any business and the benefits are not just around marketing.
– Paula
TLDR
By starting with the bottom of the sales funnel and working upwards, marketing videos have helped Developmental Therapies achieve their critically urgent core goals of better engaging new clients and retaining them longer, as well as expanding their presence as paediatric therapy experts on the Sunshine Coast.
Moving forward, we plan to produce more educational and thought leadership videos to continue growing this client’s audience and reputation across the Sunshine Coast.
To learn more about how a video marketing partnership can help your business, schedule a chat with our Creative Director, Ben Amos now.
Transcript of Paula’s Testimonial
Prior to doing our marketing with Innovate Media, I would say that our marketing plan was really ad hoc. We would post intermittently on Facebook, but it would really just be about topics that we thought were exciting at the time or other companies were sharing and didn’t have a lot of structure or direction for the business. I’d say that our marketing has really changed in that we have started using the video content for delivering really important messages to our community around educational aspects of what we do, introducing our team, and also within the content of how we share information with clients within the service, which they have found really valuable.
So to me, it’s helped not just from a marketing perspective, but from a business growth and how we’re doing things and doing them better. I think having the ongoing partnership with Innovate Media has been really important for me as a business owner and I’ve really valued sitting down with the team each month and it almost is like a bit of a business coaching session in a way that it can help us to direct the content of what we’re doing with Innovate Media and linking that with the direction of the business at the same time. Innovate Media has helped us overcome lots of marketing challenges because we’re not a particularly savvy tech business and so in implementing the video content it’s been really amazing having the ongoing help of well how do you actually use that video well once you’ve produced it.
The video content that we’ve produced has really helped our clients as well because we’ve been able to use it for educational purposes with them and for also delivering content about what appointments might be like or how things roll within sessions to give them more knowledge as well. I think the marketing packages are really valuable and I think many different businesses would get benefit out of it.
For us, we haven’t necessarily used it probably as a true marketing tool in the sense of needing to recruit more clients, but we’ve combined it with how we do things as a business, how we can improve our services, as well as getting the marketing benefit out of it at the same time.So I think I’d certainly recommend it to any business and the benefits are not just around marketing.