Brand Awareness & Product Overview:
Old View

Client: Old View
Project: Product Overview & Instructional Videos

Old View engaged Innovate Media to create video content to help launch their new mobile app. The app allows viewer to view, upload and tag historical photos of different geographical locations around the world. During their marketing strategy session we suggested and scoped a Product Overview Video to raise awareness of the product for the launch of the app, while providing viewers with a clear sense of the apps features and how simple it is to use.

Innovate Media created a Launch video, as well as a a number of short Teaser videos to increase awareness of the launch. Following this, they created a set of Instructional videos to allow users to easily understand the functionality of the app.

The production process included: concept development, storyboarding, scripting, engaging professional actor and voice over talent, motion graphics animation and location filming.

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