Video Blogs:
Enrich Bookkeeping

Client:

Enrich Bookkeeping Solutions offers top quality services to allow business owners to focus on what they do best, while Enrich take care of all things bookkeeping and BAS.

Brief:

During the tumultuous year of 2020, the Queensland Government provided grant funding to small businesses to increase spending and support business growth. The grant allowed for marketing content development costs.

Enrich Bookkeeping Solutions engaged Innovate Media with the funds of the COVID-19 Adaption Grant to produce a series of educational video marketing content to be published on their social media platforms, YouTube and promoted via their newsletters.

Strategy:

With the fixed funds from the grant as the budget, Innovate Media tailored a video blog package of 24 educational videos of 1.5 to 2.5 minutes duration each. A weekly publication schedule filled their content calendar with 6 months of highly engaging marketing content.

The educational video blog (vlog) project kicked off with a strategy design session where Innovate Media’s Creative Director Ben Amos guided the Enrich team through their client avatars, content themes, topic brainstorming and scriptwriting.

The video production process was broken down into batches of eight videos. Every two months, the Enrich Bookkeeping team developed a set of scripts, which we refined for clarity, intrigue and suitable call to actions, while adding creative concept flair. Each batch was then filmed in our Sunshine Coast studio over two hours with each staff member reading their script off the teleprompter with guidance from the director for professional camera presence and confident delivery of lines.

Results:

The new video content increased Enrich Bookkeeping’s following in the social media space, and further instilled their position as knowledge leaders in their field. The videos created a curiosity amongst their clientele, presented the team with having a sense of humor and opened up numerous conversations and enquiries.

YouTube Channel:

Enrich Bookkeeping

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